Wineries at the forefront: 4 tips to optimize services and generate higher income

In Peru, it is recognized that wineries represent one of the points of sale and trade most important and essential for households nationwide, identifying the proximity, immediacy and accessibility of products as the main characteristics of the success of their services. According to the Winemakers Association, there are around 512,000 wineries in the country, of which 41% are in Lime and 59% in provinces. This reflects that it is possible to count massively on an adequate infrastructure for the development of the purchase of essential and daily use products.

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“The wineries fulfill different roles in the community that could hardly be replaced. These start very empirical and gradually evolve within the sector. It is important to highlight that the pandemic has allowed these businesses to obtain substantial improvements in an accelerated process, with digital adaptation being the main strategy of their attractive development.” says Víctor Manuel Aurazo, Product Manager of Peru Factura, a Digiflow digital transformation product sponsored by the CCL, who provides 4 tips to optimize winery services and generate higher income:

• Activate social networks: Using marketing and advertising media at low cost generates significant business benefits. The networks will allow you to easily connect with customers to offer them various products and services, such as delivery and promotions. These routes invite wineries to become recognized and preferred as long as they have a playful and interactive interface that makes shopping easier for customers.
• Have various payment options: Updating with payment methods will be one of the best strategies for increasing profitability and preference in the business. Having platforms such as Yape, Plin, Lukita and a POS will exponentially accelerate the increase in sales and consumption, since today most users leave aside the payment in cash and choose to explore payment applications that facilitate their accounts and shopping.

• Treatment and quality service: The wineries are identified by having a family and community dynamic. Do not forget to serve customers with dedication and willingness to provide the best. A differentiated treatment, in which friendliness, trust and quality are reinforced, will ensure that beyond enjoying the product, users can consider the shopping experience and the business service, strengthening their daily purchases.
• Digitization in the Service: Having a digitization system will not only allow the warehouse to be formal, but you will also be able to have total control of inventories, sales and stock. Likewise, it will provide frequent service reports and organize a complete database. In addition, it allows providing electronic receipts for better service and satisfaction of thousands of customers. For this, Peru Factura, a Digiflow product and a company sponsored by the CCL, has consolidated innovative processes for the easy and safe adaptation of tools in terms of issuing electronic invoices for enterprises, offering a promotion of a free price for 3 months.

The service of the wineries contemplates a tradition that will remain and that strengthens the community identity. It is important that they can include digitization in their work dynamics as a tool that allows them to compete more fairly with the advances of the modern channel.

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