For this 2022, the cosmetic and personal hygiene market is expected to achieve a turnover of S/ 7,792 million, a growth of 3.3% in relation to the year 2021, provided that the country has an environment of political and economic stability; Meanwhile, in an optimistic scenario, the advance would be 7.5% (S/ 8,103 million), estimated the Peruvian Committee of Cosmetics and Hygiene (Copecoh) of the Lima Chamber of Commerce (CCL).
Copecoh considered in its projections two very important macroeconomic indicators for the sector, which are the growth of mass consumption and the inflation rate, both with positive projections of +4% and +3.5%, respectively.
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According to their estimates, the categories that will grow the most by 2022 will be makeup and fragrances with 11% and 9%, respectively, considering that these have not yet recovered the market size they had in 2019. It is expected that the categories with the highest representation in the sector that are personal hygiene and capillaries expand 2% and 1.5%.
“The cosmetics market annually moves US$ 2,000 million, (S/ 7,500 million), also contributes to the national economy with 1.4% of tax collection, 0.32% of the Gross Domestic Product (GDP), and generates more than 650,000 jobs. year”pointed out the president of Copecoh of the CCL, Ángel Acevedo.
Results 2021
In the year 2021, the sector registered a favorable recovery showing a growth of 11% versus the year 2020 with a market size of S/ 7,539 million.
The categories that expanded the most and that explain this increase were capillaries, facial treatment and body treatment with advances of 10% (S/ 1,661 million), 16% (S/ 744 million) and 10% (S/ 728 million), respectively. in relation to 2020. Meanwhile, if compared to 2019, the growth variations were 4%, 2% and 8% for each one.
“By these values we can say that these three categories have managed to exceed pre-pandemic values”Acevedo added.
On the other hand, in that same year the personal hygiene category registered a 5% drop (S/ 2,089 million) compared to 2020, but represents an increase of 7% compared to 2019.
However, the fragrance and makeup categories registered a setback compared to 2019 with -19% and -25%, respectively, due to the effects of the confinement that forced people to stay in their homes and continue working in the modality. remote.
Sales channels
In the year of analysis, the retail channel obtained a greater participation in the cosmetic sector with 54%, versus 45% of direct sales. In addition, the presence of a new channel represented by pure e-commerce or ‘pure players’ was evidenced, who represent 1% of participation, and are those companies that do not have a physical store and only have a web presence through e-commerce.
Finally, the executive indicated that with the growth of e-commerce, the cosmetic sector has also been affected by the problem of counterfeit products.
“It is estimated that the value of this illegal market represents S/ 754 million, having achieved an increase of 60% over the values it had before the pandemic”I note.
