Easter eggs are up to 40% more expensive compared to 2021, according to a survey carried out by the Associação Paulista de Supermercados (Apas), released today (25).
According to the entity, part of the supermarkets is changing the configuration of offers for the date, reserving smaller spaces for the vines of chocolate eggs.
Smaller products gained more space, such as 250-gram eggs, in addition to a greater availability of chocolates and bonbons.
“In a competitive sector such as the supermarket, the one who manages to negotiate the best prices with producers, suppliers and the industry in general comes out ahead. This ability to negotiate, combined with the mix of brands and products available to consumers, reduces the impact of inflation on consumers’ pockets”, highlighted the president of Apas, Ronaldo dos Santos.
Despite the rise in prices for Easter eggs, the entity notes that other products related to the date, such as cod, chocolate, wine, fresh pasta, hake and bonbons tend to show a lower price acceleration or even, in some cases, a slight reduction.