The tourist activity in the Cuban province of Matanzas aspires today to become a reference in the Caribbean area, with the premise of being more responsible, accessible and inclusive for its visitors every day.
For this year, the sector of the western territory seeks to consolidate the confidence of the markets by reinforcing sanitary measures, advancing in internet marketing as well as putting the role of science, technology and innovation at the forefront in all instances.
These purposes were expressed during a work meeting here, which was attended by Juan Carlos García Granda, Cuban head of the tourism portfolio (Mintur), with the presence of directors of that ministry, hotel and non-hotel chains, and travel agencies, among others.
The exchange addressed issues such as quality of services, efficient use of social networks, health protocols, agility in increasing connectivity, defense of the country’s values and ideology, efficient use of energy carriers, and attention to university graduates. , among others.
Varadero, on the north coast of Matanzas and 140 kilometers from Havana, is the main resort in Cuba, it has 90 percent of its hotels with category 4 and 5 stars, and its contribution to the national economy is significant due to the activity tour.
An audiovisual balance from the Mintur exposed at the meeting, meant that 2021 was a complex scenario to develop tourist activity due to the effects of Covid-19, and the intensification of the economic, commercial and financial blockade of the United States on the island.
However, the source highlighted, workers and directors of the sector in Matanzas sought strategies aimed at the necessary recovery of the so-called smokeless industry and to consolidate the image of Cuba as a safe destination.
Russia, Canada, Germany, Spain and the United Kingdom contributed 80 percent of foreign tourists, while in the year ended, the share of all source markets decreased compared to 2020 with the highest growth of Russian travelers, he added.
By operating entities, the Mintur specified, Gaviota stood out as the hotel group with the highest share of participation in receiving visitors, followed by Gran Caribe, Cubanacán and Isla Azul.
The stage between October and December resulted in the best results, to which the opening of new products, an increase in active hotels, a portfolio of recreational options and an increase in flights at the Juan Gualberto Gómez international airport contributed.