The transnational company DXN will invest more than US$ 400 million in the creation of a manufacturing plant for its products, in order to create alliances with Peruvian producers of coffee to be their permanent suppliers and enter the Brazilian market.
“We will develop an alliance with national producers to improve their crops under our premium quality standards, so that they are our permanent suppliers. We seek to have the capacity to efficiently supply all our franchises in South America from Peru”said Niel Arroe Aguirre, Crown ambassador of the transnational.
In this line, the executive maintained that ambitious entrepreneurs are needed to work on a strategy to reach certain niches of the Peruvian market and gain entry to Brazil with force.
“Having a production plant with the latest technology is a blessing for Peru and an opportunity for anyone who wants to get involved in taking over our franchise”added Arroe.
The company, which has a position in more than 57 countries, specified that coffee manufacturing experts have determined that Peru will increase its average coffee consumption by up to 30% by 2030.
It should be noted that the transnational uses the Ganoderma Luciduman ancient Chinese medicine plant that has multiple nutritional and therapeutic properties.
They reward Peruvians
The Malaysian brand has been recognizing its franchisees and consumers at the San Marcos stadium from November 25 to 27, with a special visit from the owner of the Datuk company, Dr. Lim Siow Jin.
He is a researcher and philanthropist who has dedicated his life to the study and dissemination of the properties of Ganoderma and coffee.