Primax rewarded its commercial partners, who operate service stations under the brand’s franchise in Peru and Colombia, with an all-paid trip to the final of the Formula 1 season held in Abu Dhabi, Dubai (Arab Emirates), the most important automobile competition in the world.
This initiative is part of the sales and loyalty incentive program developed by the energy multilatina, which, like every year, seeks to recognize the loyalty and sales achieved by its business partners. In this year’s edition, the company awarded nine commercial partners from Peru that have the Primax and Pecsa franchise; and 9 from Colombia that operate under the Primax brand.
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The winners of this recognition campaign were able to visit the modern and impressive facilities of the Yas Marina, the place where the Formula 1 Grand Prix circuit was developed with the participation of the best world-class teams. They also accessed free tours in the city of Dubai where they visited emblematic attractions such as the Burj Kalifa tower, known for being the tallest in the world.
“We are very happy and proud to recognize our business partners who have found in the Primax and Pecsa brands a strategic ally for their business, bringing our value proposition closer to more Peruvians, with products and services of the highest quality. Together we continue to grow and consolidate our success story, of which they are also a part”, said Yuri Proaño, Primax Country Manager in Peru.
During this year, the company has deployed an intense program of recognition and growth together with the commercial partners of all its business units. For example, Primax Gas rewarded its best distributors with an all-paid trip to Qatar to enjoy the match that the red-and-white played against the Australian team. Likewise, Primax, as a distributor of Shell lubricants in Peru and Ecuador, recognized its commercial clients with a trip to the Grand Prix of Mexico.
