“With the information that brands have, we have to think about hyper-personalized offers, that’s where the trend is going, but first I make sure that you have the necessary product for you and your needs,” he said.
The manager considered that since before there was no great information processing, customers used to receive offers that did not benefit them at all.
And since sustainability will also be essential in the coming years, Mastercard has developed a calculator that it offers its customers so that consumers can find out the carbon footprint they leave on the planet based on their consumption habits.
In addition, the firm is certifying suppliers and so that they manufacture cards with recycled materials that at the same time have durable materials.
The manager also bets that cryptocurrencies will eventually become a means of exchange, so the firm is already preparing to accept them, depending on what is established by Mexican regulation.
“Crypto is going to become a currency of exchange, we do not know what is going to happen, and the moment the regulators accept it as a currency of exchange, we are going to accept it,” he added. “We see a model moving to stablecoins, as you know there has been a lot of volatility in crypto that is not regulated and that makes it difficult for it to be used as a medium of exchange.”
Guillermo Escobar welcomes the adoption of digital currencies by central banks worldwide and trusts that his technology will help his clients to adopt them.
