Since 2014, the C.ibermonday in Uruguay, an event promoted by the Chamber of the Digital Economy of Uruguay (CEDU) characterized by discounts on e-commerce platforms.
During the last edition, which took place from November 7 to 9 —despite the fact that several brands extended the discount days— Uruguayans made purchases for an amount that amounted to $104 million in the three days of formal development of the activityas detailed by the Business Days Monitor prepared by the consulting firm Factum.
In this sense, from the electronic commerce platform Mercado Libre, they said that —compared to the same date last year— there was an overall increase of twenty% On sales. In addition, in this e-commerce there were more than a million daily sessions.
Regarding sales, the study prepared by the consultant stated that on this occasion la third of the population participated in the C.ibermonday: Most respondents bought for themselves (66%), followed by those who purchased products or services for members of their household (50%).
In this sense, it should be noted that some of the buyers obtained products or services for different groups of people.
In its November issue 2022 some categories increased average spendWhat: “Furniture” and “Perfumery / Cosmetics”, according to Factum.
For their part, Mercado Libre said that the first three days of the commercial event left sales records in various categories.
During the three days of Cyber Monday, on the electronic commerce platform sold an average twenty televisions per hour which represents a growth of 180% in the category compared to November 2021. In air conditioners the growth was 105%, with eleven teams sold per hour. Y in mushrooms the growth was 100% with a pair sold per minute during these three days.
“Once again we are facing a record Cyber Monday, with sales growth in all categories. We kept close to 50,000 searches per hour, almost fifty% more than on Cyber Monday in November of last year and an increase of fifteen% in the number of buyers”, said Diego Gamba, country manager of Mercado Libre Uruguay.
But just as there were categories that increased their average spend, there were also some that lowered it. According to Factum, “Food / Beverages” registered drops in the average number of items sold.
As a conclusion to these figures, the Factum study maintains that the Cyber Monday maintained the positive evaluation of the shopping experienceas well as the majority perception of advantageous prices.
