Burger King continues to grow. The 22nd location in Uruguay, and the 14th in Montevideo, has been open since this Friday, August 19, in the Center of Montevideo, on the corner of 18 de Julio and Río Negro. With a presence in the country since 1994, the hamburger chain thus expands its link with the public in an area of both business, offices, promenade and tourists in the city center.
This new location arrives to support the growth of the area with a modern location that will give great brilliance and renovation to this area of Montevideo.
The colorful inauguration took place at noon, with a fun staging: it was set to music by a DJ, animated by some influencers.
In the afternoon, an event for gamers “Free flame championship” took place for Free Fire fans where more than 50 participants played simultaneously, animated by a host and consecrating a winner.
The entire Burger King team, led by its general manager, was also present to be part of this great event.
In the preview, Burger King made its imminent arrival clear in the area. BK products were promoted with offers among customers of businesses in the area. Vouchers were also distributed among the neighbors.
“The goal is to continue growing to be closer to people,” said Eugenia Altez, BK’s head of marketing.
This Burger King offers the usual menu.
As is already being seen in some stores, the chain continues to advance in the implementation of the free refill of drinks: #FreerefillBK and this new store will have the service on its two floors from the first day, which allows you to refill the drink glass as many times as the client requires without additional cost. “This is very good, it is an attraction”, highlighted Mario Giménez Operations Manager.
This new place stands out for its decoration in the new format that the brand has been implementing in its new openings, more colourful, youthful and modern, which we know our customers really like and which accompanies the best and biggest hamburgers.
The schedule, from Monday to Sunday, is from 8 to 0 hours. This Burger King offers the usual menu; It will also have delivery and will have a place to celebrate birthdays and a play area for children.
In turn, with this opening, 40 new jobs were created for first experiences. “It is part of Burger King’s policy that someone can have their first work experience with us,” said the head of marketing.
Finally, Altez indicated that this year they are going “for more” and that in the coming months “there will be more news.” Burger King does not stop.
Hours are from 8 a.m. to 12 p.m. every day.
