For the first time in our country, the discussion of Virtual Tasting, an initiative organized to exhibit the process of extraction of stains from Caleta San Pedro, and the use of technology to achieve traceability and facilitate commercialization.
The objective is to position the macha resource, and reactivate its commercialization in Cool the market, eliminating the chains of intermediary traders. It is here where the Caleta San Pedro Cooperative As a producer and as a marketer, they have made their way in the commercialization of the macha, through joint and collaborative work.
This initiative represents a great step in the integration of technology with good practices, adding the supervisory need of the State of Chile, which today is focused on registering and regulating the extraction of fishing and ensuring the sustainability of resources.
The Caleta San Pedro Cooperative It is an organization of artisanal fishermen and women who have a processing plant for the production of frozen seafood, and a product sale room. The seafood they process are Stains, Oysters, Pippin, among others.
On the other hand, Cool is a technology company that ensures the traceability and legality of seafood products, connecting the origin and its fishermen with end consumers through digital platforms and mobile applications.
The system also allows fishermen to sell seafood products directly to companies such as supermarkets, free fairs, restaurants, among others, managing to eliminate intermediaries, and providing tools to improve sales prices, giving support to those who daily extract resources from the inlets of our country.
