Video games would generate profits of US $ 203,000 million globally during 2022, according to the global gaming market analytics consultancy Newzoo, driven by the growth of the gamer public.
According to a report by DFC Intelligence, Almost 40% of the world’s population plays video gameswhich represents some 3,100 million people participating in the gamer scene.
For Newzoo, the record reached during the first wave of the pandemic in 2020 could be surpassed this year, they calculate some 3,090 million players worldwide.
In relation to Latam, analysts speak of a 10% annual growth in number of players by the end of 2022which translates into a total investment of US$8.9 billion by gamer consumers in the region.
According to the Newzoo report, an increase in earnings of almost US$ 1,380 million is expected for this year worldwide in the esports segment.
Most of the investments that reach the esports world are related to sponsor contracts with teams, tournaments and live broadcasts.
“An esports team, like any traditional football club, needs economic support and financing to grow in structure and be able to open the game to other business verticals”explained Esteban Abeledo, CEO of Furious Gaming.
The mobile gaming industry is constantly evolving, as are gamers, who have changed their consumption habits in recent years.
Although game consumers use multiple platforms -console, PC and mobile devices-, The platform that continues to dominate the video game industry is mobile.
Specialists assure that mobile gaming will expand during the year, representing 45% of the business segment; followed by console experiences with 29%; and then PC games and digital downloads at 19%.
For their part, although the most important regions of the planet – Europe, China, North America, South Korea and Japan – continue to dominate electronic sports, exponential growth of mobile esports is expected in Latin AmericaMiddle East, Southeast Asia and India.
According to research on gamer consumption in Latam, carried out by Cisneros Interactive together with Justmob, more than 50% of Argentine gamers play daily, and 70% at least three times a day.
Along these lines, the report also shows that ads have become a fundamental part of the gaming experience: 86% of Argentine gamers welcome the appearance of ads during games and 57% say they make purchases encouraged by the games. advertisements.
“Gamers are the second largest digital audience after social networks”comments Francisco Robin, COO and partner of Furious Gaming.
Something similar happens with esports tournaments: Streams grew 258% during 2021 compared to 2020, mainly due to the participation of the Latin American public.
The Spanish language was positioned as the third with more viewers behind English and Korean.
A Newzoo report indicates that, with 11%, Latin America is the third region that has grown the most in the video game industry in the last three years.
