IMEX Frankfurt in Germany is the largest MICE Tourism Fair in the world and is being held again after two years of the pandemic. It is expected that more than 14,000 visitors from 170 countries will hold a total of 70,000 business meetings.
The term MICE means business tourism, this encompasses the field of tourism for meetings, incentives, conferences and exhibitions. Each initial corresponds to the original definition in English: Meeting, Incentives, Conferencing and Exhibitions.
Exhibitors from more than 90 countries will be represented at the fair, which will begin tomorrow, May 31, and run until June 2.
Among the exhibitors will be numerous Asian destinations as well as all the key European countries, in addition to a strong presence from North and South America, including Canada, Brazil, Costa Rica and Uruguay, according to the organization.
This year’s edition also has the largest African representation in history. Middle Eastern destinations such as Dubai, Israel, Abu Dhabi and Qatar will also play an important role.
The Uruguayan delegation is headed by the Vice Minister of Tourism Remo Monzeglio accompanied, among others, by the Director of Tourism of Maldonado Martín Laventure and the adviser of the Ministry of Tourism Arnaldo Nardone, a true specialist in the field recognized internationally.
Remo Monzeglio, as a prelude to the fair, spoke yesterday to a panel of specialists together with Bjoern Spreitzer, General Manager of Tourism New Zealand and Lyn Lewis-Smith, Chief Executive Officer at Business Events in Sydney within the framework of the ICCA world meeting (Association of International Congresses and Conventions) and highlighted that “Uruguay has just received the UNESCO World Press Freedom Day Conference that brought together in Punta del Este nearly a thousand participants from 86 countries in addition to the 67th meeting of the Regional Commission of the UNWTO World Tourism Organization for the Americas”.
“These international events could be carried out with absolute normality thanks to the optimal health and safety conditions offered by our country,” said the Vice Minister of Tourism of Uruguay.
“The presence of our country has been very positively valued because it is considered that, in addition to having handled the pandemic excellently, it has all the necessary infrastructure to host this type of international event.”