Unmissable: immersive sample of Unifranz conquers the Santa Cruz public

Thousands of people who visit the exhibition “Unifranz Immersion” that is carried out on the premises of the Franz Tamayo University, Unifranz, in the city of Santa Cruz de la Sierra described the exhibition as “unmissable” and “extraordinary”, thanks to the technology, brings to life the works of seven Bolivian artists.

In the sample, the real and the imaginary come together to offer a colorful, captivating and imposing tour. Upon entering the 360° immersive structure, you can enjoy from warm landscapes of the oriental nature of the country, to the majestic diablada of Oruro and multiverses designed in 3D reality.

The sound realization strengthens the sensation of each stage that this experience offers, an artistic exhibition that ends with the seal of loud applause from an audience that appreciates having witnessed the works of seven Bolivian artists.

The emotions that are unleashed during the show encourage us to record the moment

Immersive exhibitions are an increasingly popular way to experience art and culture. Unlike traditional exhibitions in museums or art galleries, which present works hung on the walls or arranged on pedestals, immersive exhibitions immerse the visitor in a world of movement, color and music.

The traveling immersive exhibition, which was inaugurated this Thursday in commemoration of Unifranz’s 30th anniversary, will be open to the public from Santa Cruz at Busch Avenue corner second ring, No. 1113, until this Sunday, with free access. The following week it will move to La Paz from May 12 to 14. The tour will end in Cochabamba, between the 18th and 21st of this month.

Kev Alemán (video drone), Magenta Murillo (painting), Carolina Sanjinés (bronze and wood sculpture), Daniel Alarcón (photographer), Ángel Rapu (3D design), Salvador Calavera (graffiti) and Aarón Maman Rendon (3D design) are part of of the traveling project.

After participating in the exhibition, the sculptor Carolina Sanjines, whose work is part of the project, express that for her It was an “extraordinary and moving experience” that he still hasn’t been able to overcome since “it is definitely a unique experience, of color, sound and movement.”

The work by Sanjinés that the producers chose for the show is called Osum. It is a deity of the Yoruba religion worked in bronze. In Santeria she syncretizes with the Virgen de la Caridad del Cobre, patron saint of Cuba. Osum rules the sweet waters of the world, the streams, springs and rivers, personifying love and fertility.

Meanwhile, Vito Avarzua, one of the producers of the singular exhibition of art and culture, explained that Unifranz Immersion It is a beautiful form of artistic expression. “All of this starts from defining a physical space, mathematically speaking, that has dimensions, taking the artists’ works, respecting and breaking down the artist’s work and thus being able to carry out 3D animation processes.”

He details that, in this case, the works of the different artists were not merged, but each one was treated as an independent work and for each artist we consume an immersive process that is put together in simple words, one after another until you reach the end of this artistic process,

For her part, Magenta Murillo invited the population to be part of the sample because “you have to be filled with wonderful things. We have days to enjoy a space where you can dream, fill yourself with color and the history of Bolivia”.

Visitors describe the exhibition as unique and incredible

Fabiola Natusch is a Psychology student at Unifranz and visited the exhibition this Friday. “I really liked the sound and the space generated in 360°. There was the image of a ship that had a movement that made me feel that I was in that place. The university is really interested in creating dynamic activities and looking for new ways to innovate”.

Meanwhile, Celeste Gareca, a Nursing student, assures that she lived a unique and incredible experience, “visually, you feel it, your skin crawls, you feel it very surreal, it is very beautiful (…). It’s like you were inside and you were in that moment and capturing that moment, and being present there, it’s magical.”

For his part, Diego Betancur said that he really likes art, which is why he greatly appreciated the way in which the artists’ works were reflected. “I felt like I was in nature, he made me relax and enjoy the experience. This is truly a place to be calm and enjoy alone, with family or with friends”, he pointed out.

In “Unifranz Immersion”, visitors enter a kind of drum, where they appreciate a film projected in 360 degrees. Behind the project there is a teamwork of very experienced people from Colombia, Chile, Europe and Bolivia. Three key elements guided the selection of artists for the immersive project: innovation, quality and professionalism.

The curator of the project, Eduardo Bluebox, highlighted that the exhibition generates an aesthetic experience in an immersive way. “The line that unites everyone the artists is that of fantasy, the lyrical world, the colors and, of course, our culture in all its diversity is impregnated in their works”.

The rector of Unifranz, Verónica Ágreda de Pazos, assured that thanks to the immersive project the public has the opportunity to enter the imaginary of the artists, “in a space where we will see how the works are interacting with us or move or start to generate different shapes.