The social network TikTok, the kingdom of ultra-short video for teenagers, announced Tuesday that it will become an “official partner” of the Cannes Film Festivalinternational feature film temple, to be held from May 17 to 28.
“TikTok will offer to this important cultural eventto the works presented and to all their talents, a wide visibility among more than 1,000 million users around the world”, details the social network, a subsidiary of the Chinese group ByteDance, in a statement.
It promises to reveal “from a unique point of view” behind the scenes of the festival, the red carpet and meetings with artists. It will also launch a short video competition whose winners will receive their prizes during the festival.
This association “will allow us to share the magic of the festival with a broader and global audience, but also a cinephile”, added the general delegate of the festival, Thierry Fremauxquoted in the statement.
tiktok thus joins the list of official partners of the 75th edition of the festival, such as the jeweler Chopard (which manufactures the Palme d’Or), the cars BMW and luxury giant Kering.
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