Citan retos industria del helado para exportar a mercados internacionales

They cite challenges for the ice cream industry to export to international markets

The challenges of the ice cream manufacturing sector so that it can continue to expand in the country and successfully export to the United States, the Caribbean, and other regions that have attractive markets, were explained by executives from Bon ice cream to the Minister of Industry, Commerce and Mipymes (MICM), Víctor Bisonó, during a visit made by the official to the production plant of that company, in the Herrera Industrial Zone.

The general manager of Helados Bon, Luis Fernando Encisospecified that among the challenges of this productive area are maintaining competitive prices for electricity, both in the manufacturing plant and in the ice cream parlors, and guaranteeing the supply of raw materials for the production of these products.

“Other important elements for our industry are not passing on to consumers the high increases in raw materials and electric power, and expand the import quota for powdered milk, under the Free Trade Agreement between Central America and the United States (DR-CAFTA),” Enciso told Minister Bisonó and his entourage, who toured the facilities of Helados Bon on Tuesday. .

Read more: The new flavor to celebrate 50 years of Helados Bon
Luis Enciso and Víctor Bisonó talk with Michelle Karina Núñez and Laura Mariel.

The general manager of Helados Bon indicated that this company will increase its production and operations for the local and international markets with the construction of a new processing plant in a physical space between 5,000 and 10,000 square meters, with an investment of 6 million dollars and which will generate more than 150 direct jobs.

In addition to Enciso, Carolina Pantaleón, marketing director of Helados Bon; Rosa Tió, commercial director; Lakshmi Campusano, director of operations; Ingrid Sanó, director of human and organizational development; Juan Fernando Sánchez, director of finance and digital development, and José Fernández, legal manager.

While Minister Bisonó was accompanied by Fausto Polanco, Deputy Minister of Industrial Development of the MICM and Carlos Guillermo Falquer, Deputy Minister of Free Zones and Special Regimes, among others

Relevant data of Helados Bon
They cite challenges for the ice cream industry to export to international markets
Collaborators explain production process

Produces 11.5 million kilograms of ice creams per year, it has an average of 12.5 million annual transactions, provides 305 direct employees and more than 1,600 indirect employees, has 320 ice cream parlors in the national territory that receive some 35 million visits, and will soon have one in the Caribbean islands Turks and Caicos.

It currently consists of a portfolio of products with 26 scooping flavors from the traditional line and black label, a line of ice cream shops, “take home” and children’s products.

It exports more than 80 products with a presence in the following Caribbean countries of Jamaica, Trinidad & Tobago, Barbados, Antigua, Saint Kitss, Saint Martin, Aruba, Turks and Caicos Islands, and the most recent incursion in New York, United States.

Among its main social responsibility programs are the creation of the Loma Quita Espuela Foundation, of the Volunteers that support the bank of foods and the environmental and environmental education programs for schools: Tito y la Garbage.

Helados Bon has an ISO certification and accreditations in quality management system based on ISO 9001: 2015, environmental management system in ISO 14001: 2015, environmental management system certified in Sustainability 3Rs, gold mention.

Brief history of Bon Ice Cream

Bon ice cream was founded by the Moreno family in 1972, as a small company that was committed to quality, standing out for imprinting on its products what they called “a touch of flavor and special joy”, a concept that broke with the established formats of that time. .

They cite challenges for the ice cream industry to export to international markets

The tradition, quality and ability to strengthen an innovative business model were the qualities that allowed them in almost half a century to reach all the regions of the Dominican Republic, becoming a company of great admiration in the country.

In the early 1980s, it grew from a small family business to a franchise business model, becoming a brand that developed and inspired hundreds of entrepreneurs Dominicans transforming them into small entrepreneurs, who currently have access to receive the experience of having their own business and operating with the highest quality standards.

The thought visionary and innovative of its founders allowed them to create impact projects for the social and environmental development of the Dominican Republic, becoming one of the preferred and most beloved brands in the country.

In 2011, Helados Bon was acquired by the Nutresa Groupwhich acquires 81% of its shares and strengthens the processes to continue promoting a business model based on its people: on talent, innovation, commitment and sustainable development.



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