Economy and Business > Regenerative
What are regenerative brands and why does everything indicate that they will be a before and after in the corporate world?
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May 29, 2023 at 3:35 p.m.
Everyday life is full of brands. Sometimes we buy them consciously and many others just out of habit, we take from the gondola the soap that we intuit leaves the richest smell on clothes or the packaging of tomato sauce illustrated with the most appetizing pasta. Howeverthe youngest—understood today in generation Z that encompasses those born between 1994 and 2010—pay much more attention when it comes to consuming.
A massive study carried out in 2022 at a global level by the company BBMG consulted more than 30,000 people in 30 countries in order to delve into the relationship between consumers and the brands they choose.
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