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Suárez vs Natalia Oreiro: the faces of the advertising war after number portability

This Wednesday the number portability Y the telephone companies did not wait to hunt for new clients, who can now change companies without losing their cell phone number.

So much Antel What Movistar spread in the last hours Advertising pieces that make mention of the new regulations, and that feature well-known Uruguayan figures as protagonists.

Antel, the state company, played hard and hired a large team of familiar faces to participate in its campaign: the footballers Luis Suárez, Álvaro “Chino” Recoba, and Antonio Pacheco, the dancer María Noel Riccetto, the communicators Andy Vila and Cecilia Bonino, and the bands Mano Arriba and Bola 8.

“At Antel, no matter what ‘zero-nine-mmm’ you have, we welcome all numbers,” begins the piece, in which each of the famous protagonists represents a number.

Movistar, for its part, bet on Natalia Oreiro as one of the protagonists of its campaign to attract new clients.

Sure, the other company in the market, made a Facebook post under the heading “Bring your number”, in which prospective clients are called.



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