The 2022 edition of the Sebrae-SP Entrepreneur Fair began today (7) and runs until the 11th of this month, with the theme Entrepreneur without limits, bringing a series of novelties that range from those who are thinking of starting a business to the person who already has a business and is looking to expand or get the company on track. The program includes lectures, workshops, thematic spaces and 600 exhibitors. The event takes place in person at São Paulo Expo and on the Sebrae Experience digital platform, with free registration that can be made by site.
According to Sebrae, one of the main attractions is the Mega Arena of Knowledge, with more than 250 lectures by experts and personalities who will address topics about the entrepreneurial journey. There are six simultaneous stages with digital transmission, in which the influencer and businesswoman Bianca Andrade, owner of the holding Boca Rosa Company, is present; the digital entrepreneur and managing partner of Unimark Comunicação, Walter Longo; DJ Rivkah, a reference in innovation; musicians Negra Li and Toni Garrido; the ex-soccer player and ex-captain of the Cafu National Team; former player Jakson Follmann, who tells his example of overcoming as a survivor of the Chapecoense plane crash; and journalist and writer Mariah Morais, among others.
This year’s edition has the Loja Colaborativa, with more than 400 entrepreneurs who have been assisted and guided by Sebrae in the state of São Paulo, exhibiting and selling their products. At Arena TikTok, with a daily schedule of classes for owners of small businesses to use the platform to get closer to their customers and promote their products and services.
site access
Sebrae provides vans and also accessible vans duly identified for the Entrepreneur Fair, at the Imigrantes (Linha Verde) and Jabaquara (Linha Azul) subway stations, from 9:30 am to 9:30 pm. São Paulo Expo offers on-site paid parking, with capacity for 6,500 vehicles at km 1.5 of Rodovia dos Imigrantes.
