Una de las vallas publicitarias de Katapulk que fue retirada ayer. Esta anuncia venta de alimentos a Cuba. Foto: OnCuba.

Miami: advertising billboard that included the Etecsa logo is removed

The company’s billboard Katapulk headquartered in Miami, which advertised phone top-ups, was removed from a highway in that city under pressure from a group of activists in Miami.

“The removal of the fences was a wrong decision, a clear violation of the contract,” Hugo Cancio, president of Katapulk and of Fuego Enterprises Inc., a business group to which OnCuba belongs, told our outlet.

The withdrawal took place on Thursday after a campaign on social networks in which the logo of the Cuban telecommunications company (Etecsa) —the only one on the island— was described as an “insult”, which included the fence located in one of the busiest highways in Miami, in the territory of Hialeah, an area populated mostly by people of Cuban origin.

The businessman had responded to the controversy through a company statement sent to several media outlets, in which he stated that “Katapulk’s idea is not to cause controversy or offend anyone. We decided to offer this much-needed service to our customers as part of the products and services offered on our marketplace” and he clarified that Etecsa is not sanctioned by the United States Government.

“This is an activity authorized by the regulations of the OFAC (Treasury office that regulates commercial relations with Cuba)”, indicates the message that points out: “There are hundreds of companies in Miami that, like Katapulk, also offer mobile recharge services online for Cuba, and in all cases the management is finally carried out with Etecsa, as it is the only company in Cuba that offers telecommunications services”.

“Etecsa is the Cuban telecommunications company where all Cubans inside and outside the island process their recharges and buy their data packages for the use of the internet and other services,” the statement says.

The fence had sparked controversy on the networks when seeing the Etecsa logo next to the announcement of telephone recharges to Cuba. “It is incredible that this has happened in the cradle of exile,” exiled Esteban Rodríguez told the Telemundo channel, while other city residents sarcastically pointed to the removal of the fences: “Miami’s democracy.” Rodríguez declared before the Telemundo cameras that the fence was “an insult to the people, to exile and Cubans” and stressed that “with pressure” anything can be achieved.

“Unfortunately, it is not the first time that under pressure from a group from our community in Miami they have canceled or breached a signed contract, and like any American company we have litigated said breach in Court, on previous occasions we have won the lawsuit. We hope that this decision will be corrected and the matter will be settled, in any case it is already an issue for our legal department and will follow the usual course of these cases,” Cancio argued to OnCuba. This statement refers to the legal dispute carried out by the businessman due to the cancellation in April 2011 of a music festival, since the directive of the Homestead-Miami Speedway, where it would take place, under pressure from groups of the Cuban community in Miami canceled the activity.

Katapulk platform will offer telephone recharge service to Cuba

The trial was heard in a court presided over by Judge Sarah Zabel and a jury made up of four men and three women concluded in favor of a claim for damages filed by the company MIA Resort, owned by Luis Arias and Fuego by Hugo Cancio.

The ruling forced the racetrack board to pay an economic compensation of $567,000 since “the allegations that the directors appeared to support their decision to disregard the rental contract and reject the plans of the businessmen were insufficient.”

Previous litigation had occurred in 2000, with the lawsuit winning over Miami-Dade County in federal court. Prior to the court ruling, Miami-Dade County required all groups seeking to use county facilities for cultural activities to submit a “Cuban Affidavit” in which they had to declare under oath that they had not done business with Cuba. and they promised not to do it, which was annulled with that ruling. The lawsuit, Miami Light Project v. Miami-Dade County, was presented by the ACLU on behalf of the Miami Light Project, GableStage, Cuban Cultural Group, Debra Ohanian and Hugo Cancio.

“The possibility of recharging from the Katapulk page makes communication possible between thousands of Cuban families, it has always been our goal to communicate more and better with families on both shores, this has been the case since we inaugurated this service on the page, and it continues to be so, the operability increases systematically and I am happy, because we work for that”, concluded Cancio.

With information from Eph.

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