Macro-round 90 left US$238 million in business opportunities

Macro-round 90 left US$238 million in business opportunities

The 90th edition of the ProColombia Macro-round, celebrated in Cali and Medellin, let $238 million in international business opportunities. This was stated by the promotion entity.

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The face-to-face appointments of the week that has just ended, and which will continue in virtual format on April 4 and 5, leave, at the cut of April 1, and with 33% of the results registered by the buyers, US$20 million in business closed on site during the meeting, and short-term purchase expectations for US$218 million.

agrifood it was the productive chain that led the sales of Colombian companies with US$79 million; followed by Chemicals and Life Sciences with US$56 million; Fashion System with US$38 million; Industries 4.0 with US$35 million; and Metalworking and Other Industries with US$30 million.

United States, country guest of honor in the framework of the celebrations of the 200 years of bilateral relations, was the largest buyer, followed by Ecuador, Mexico, Dominican Republic and Peru.

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From tahiti lemon, bathing suits, ballet clothes, going through control garments, software solutions, digital marketing services, among others, are part of the portfolio presented by the more than 1,700 Colombian exporters in the capitals of Antioquia and Valle del Cauca.

Spot or on-site business increased 66% compared to what was registered in 2021, and business expectations increased by 7.2% compared to the same period”, pointed out Flavia Santoro, president of ProColombia.

The Macro-Round 90 allowed the meeting between 1,000 international buyers from more than 50 countries and more than 1,700 exporters from the country.

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This year, face-to-face attendance returned to our Macro Roundtable and we reaffirm our country’s commitment to go from reactivation to growth, as reflected in the preliminary results in which spot or on-site business increased 66% compared to what was registered in 2021, and the business expectations increased by 7.2% compared to the same period. Additionally, the regions showed their competitiveness, commitment and warmth for the realization of an event that brings together businessmen from all over the world.Santoro pointed out.

Here is a clear demonstration of the opportunities that internationalization offers to reactivate the economy and the interest of the markets for the Colombian offer.”, he added.

The general consensus of foreign buyers who participated in the Macro Round is that Colombia not only offers quality products, but also added value, and providers who dedicate time to research and innovation.

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