After an extensive and rigorous bidding process, Havas Meida Group closes a successful year assuming the planning and purchasing management of OrdersYa media for 15 markets, among which are Argentina, Bolivia, Chile, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, the Dominican Republic, Uruguay and Venezuela.
About this process, Esteban Calvo, CEO of Havas Chile and leader of the project, commented: “It has meant for Havas a very valuable example of integration between media, creativity and content development, which essentially represents our vision of what a connection strategy should be. significant between brands and people. Our Village model carried out at its best through collaborative work between Havas Media, Havas Creative, Universal Music, Gameloft, among others. We are very proud to have been selected by such a significant company in the daily lives of the people of our region as OrdersYa ”.
For her part, Florencia Alberti, Offline Marketing Manager at OrdersYa, highlighted the strategic proposal worked on in the process, assessing the integration, innovation, negotiation capacities, and the excellent guarantees that Havas Media Group offers for its operation in the region.
The Havas Media team expresses its joy and gratitude to the OrdersYa team for placing their trust in Havas Media as a strategic partner to take on the challenges of 2022. Welcome OrdersYa.
