Primax Group, a Peruvian company in the fuel market and with the largest network of service stations in the country, appointed Yuri Proaño Ortiz as country manager for its operations in Peru, a position he has held since November 1. The appointment of the executive seeks to promote the company’s transformation process and consolidate its leadership in the market, thus continuing to offer differentiated value with quality products, innovation and technology, with the best service experience.
This new position is created within the framework of the company’s strategic plan for the next five years and will allow the strengthening of the Primax Group’s organizational structure in the country. Thus, the country managers lead the Country Business Managements of the company in each of its operations in Peru, Ecuador and Colombia, reporting directly to the CEO of the Primax Group.
Proaño is industrial engineer by the University of Piura (UDEP) and has a Master in Administration at ESAN. He has an outstanding 30-year international professional career in the retail sector. He has been in charge of the growth processes of Primax in Ecuador as general manager, between 2012 and 2018, and later takes the challenge of opening operations in Colombia under the same position, leading the company to occupy leadership positions in both countries.
“I will work with my team to generate value for our clients, shareholders and community, seeking to provide a memorable service; we will return to the path of growth and strengthen the positioning of our brands”, Affirmed the executive when assuming the important position.
Data
The Primax Group has more than 1,000 service stations in our country. In addition to 200 Ready convenience stores, the macro-distribution of Shell lubricants and gas, serving final and corporate consumers of the main industries in the country.
Currently, the company is a source of work for more than 3,500 Peruvians.
