The commercial strategies implemented by the Gran Caribe Hotel Group favor the presence of customers from the domestic market in the four facilities of this chain that remain open in the tourist destination Jardines del Rey.
Héctor Roura Gómez, delegate of that hotel group in Avilanian territory, highlighted that Pullman and Meliá Cayo Coco, Iberostar Daiquirí and Starfish Cayo Guillermo hotels provide services, with great demand from national tourists, second in the list of main issuing countries.
The objective, he said, is to increase availability and offers so that Cuban clients can enjoy the facilities and feel satisfied with the attention.
He referred to the use of social networks as a way to promote options for the domestic market, find out their preferences and determine the level of compliance with the services received at the facilities.
Roura Gómez stressed that the temporary withdrawal of flights from Russia, as a result of restrictions imposed on that nation due to the war with Ukraine, represented a stagnation in the occupation, however, other markets, such as Canada and Cuba, have been consolidated.
The presence of Argentine clients is also strengthened and the incorporation of a flight from Portugal is expected, through the agency “Soñando Organización de Viajes”, with which negotiations were established during the recently concluded International Tourism Fair Lisbon 2022, declared .
He expressed his confidence that the 2022 summer season will be superior, therefore, actions continue in hotel facilities to expand capacities and increase the quality of the tourism product.
Carlos Rubier Pérez Mayea, deputy delegate of the Ministry of Tourism in the province, emphasized that, despite the temporary loss of the Russian market, Jardines del Rey currently exceeds 6,500 tourists and, gradually, operations are being resumed in facilities of all hotel chains.
Although on the same date in previous years up to 12,000 clients were registered in the northern Avilanian keys, he considered that the current situation is favorable, taking into account the epidemiological complexities at the international level.
Strict compliance with hygienic-sanitary protocols has an impact on the recovery of the sector by achieving international recognition of Cuba as a safe destination for travelers from various latitudes, he stressed.
The progress strategy conceives alliances with new forms of economic management (micro, small and medium enterprises, self-employed workers and local development projects) to access goods and services that substitute imports and increase quality in customer service.
