Fullcommerce is a concept that is becoming widespread in Latin America and implies establishing a service that includes all the functions for the proper functioning of a On-line shop. This more than a trend, today it has become a necessity for companies, since it involves a comprehensive look at the operation of digital channels according to the reality of each of the clients.
Magdalena del Solar, Business Development Manager at Ecomsur, explains that Fullcommerce starts with the execution of a digital project for its clients, which can be a B2B or B2C Ecommerce site or a Marketplace.
“It starts with the implementation and then comes the daily operational process, which involves managing the website itself, everything related to development, uploading banners, uploading promotions, the catalog, etc. In addition, we handle what is customer service, mail, chat, telephone, chatbot; and we also manage the logistics that is both fullfillment, as well as last logistics, including reverse logistics”, commented the executive.
PRESENCE OF ECOMSUR IN THE REGION AND IN PERU
Ecomsur has around 80 operations in Mexico, Chile, Peru and Colombia; and they are already in the process of opening in Panama. In each of these nations they have clients from different areas: fashion, shoes, beauty, electronics; and we have clients that are bigger brands and smaller brands. They also have some clients that are B2B.
“We have a large number of operations in each of these countries and that has also allowed us to have regional operations, that is, a client that operates in the different countries to which we offer some additional benefits. Along these lines, we adapt to the reality of each of our clients, according to what is necessary and according to their reality”, says the expert Del Solar.
Before the pandemic in Peru there were around 60 thousand businesses with an online sales portal. In 2021 this number grew to 300,000. And more than 13.5 million Peruvians buy frequently online, and it is estimated that this trend will continue to grow. All this data according to the Peruvian Chamber of Electronic Commerce (Capece).
Given this scenario, Ecomsur has accelerated its presence in Peru, through Colloky, Guess, Elite, Softys, Bouden, Victorinox and Casa&Ideas; to those who have been able to offer more solutions to what was available until today.
Along these lines, del Solar admits that the Peruvian market has a great need for what Ecomsur offers today, due to the few competitors that do their work with the quality and safety of a satisfactory delivery to the final consumer.
“We believe that there is a great opportunity in this market and that is why we are also looking to grow here. We know that Ecommerce today in Peru is growing at a fairly high rate, and so we are also betting on this market”, he indicates.
Despite this, the most important challenge that Peru has had in recent times -in the words of Del Solar- is to achieve the trust of online consumers, which is basically justified by the bad experience that many consumers had in terms of logistics , especially during the pandemic, because she was detained; coupled with poor delivery levels.
“A lot of people who shopped during the pandemic didn’t have the best experience. So today we have to go looking for that consumer to regain their trust, for the customer to say ‘I’m going to buy because the product is going to arrive and I trust that the brand is going to respond well to me’. I believe that today this is the main challenge of Ecommerce in Peru, to recover the trust of consumers”, he mentioned.
PROMOTE GENDER PARITY
Another of Ecomsur’s missions is to promote the participation of women in the digital world, since it has been much lower from the beginning when it started as a very masculine industry, so to speak.
“Without a doubt, it is very important to promote the role of women in the industry. One, because we have a large number of female consumers and it is important there to achieve that empathy, but also because working in teams that are balanced teams, we know that ultimately bring us greater benefits for consumers, that is, for brands, because we are serving our customers better”, emphasized the Ecomsur representative.
Along these lines, he considered it pertinent to promote instances whether they are governmental, civil association or different entities that are promoting female talent in the digital world, to acquire balanced teams with different characteristics.
