It’s 8 am on Wednesday, July 20, the doorbell rings and a special surprise awaits on the other side of the door. This scene will be repeated in a large number of Uruguayan portals, according to the perspective of the businessmen who are in charge of distributing their breakfasts for this Friendship Day.
From I Breakfast they assure that in spite of not having generated a specific proposal for the date, the clientele increases strongly on this date. “It sells twice as much as on a common day,” said the director of the venture founded in 2014, Federica Caviglia.
In its portfolio there are options such as the Nacha breakfast that for $990 includes a muffin, cookies, yogurt, sandwich, scones, juice, coffee, tea and a printed postcard or the Josecito at $860 that has a lemon square, cornstarch alfajor, scones, ham and cheese croissant, juice, coffee, tea and a postcard with a dedication.
Mariana Sellanes is the director of Breakfast of Champions, a business that sells breakfasts, but also includes gifts or other personalized proposals. “We sell very well every year (on Friendship Day). This year they chose more pitchers and snacks instead of a surprise breakfast,” said Sellanes.
Breakfast of Champions sells between three and six of its proposals per day and for Friendship Day they have 20 orders between breakfasts and snacks.
Breakfast of Champions
The pitcher of one of the snacks from Breakfast of Champions
One of its most outstanding options is a $1,190 snack that includes a personalized mug of beer, Stella Artois or Corona beer, peanuts, a variety of snacks such as chips and sticks, six polaroid-type photos, a balloon and comes packed in a box of cardboard with decoration and dedication card with photo and envelope. There are also sweet boxes with treats, muffin, alfajor, donut, photo collage and box decorated with postcard and envelope at $650.
In the same sense, Antonella La Rocca, co-founder of Flor de Mañana, affirms that this time her sales increased by 70%.
“We have as an option the classic breakfast for one or two people, which we specially decorate (with a phrase and stickers from the Day of the Friend),” he said.
Another company that looks favorably on this date is Universe Gifts. The firm offers proposals for the final consumer and also for companies that wish to pay attention to their employees. “Although we are very successful with individual breakfasts, sweet baskets with treats are also all the rage, which are usually accompanied by balloons and fun personalized messages,” assured the company’s representative, Florencia Muñoz. Although their “welcome” basket — made up of sweets — is the best-seller for this date, this year they made a special basket for the date called “Happy friend’s day” that is made up of a variety of sweets.
party outside
Restaurants are no strangers to this special day. Franco Colella, founder and director of Montevideo Beer Company (MBC) assured Café & Negocios that both On the night of this Tuesday the 19th as on the same July 20, promotions will be made to celebrate the friendsyes “In Argentina it is given more importance than in Uruguay, and we consider that it is a nice date to meet again and we believe that it can be strengthened.
With this objective, the firm present in Punta Carretas, Ombú, Carrasco and Punta del Este will promotions in house beer and fernet until 9:00 p.m. and they will also have a DJ. “We want people to come early after work,” said Colella and pointed out that this becomes relevant as it is a celebration that is in the middle of the week.
The long tables of the Mercado Ferrando await bars of friends to the rhythm of DJ Bigoteiro’s vinyls that will sound from 9:00 p.m., the brand manager of Mercado Fernando, Jessica Moreira, assured Café & Negocios. In the market there will be promotions to share in hamburgers, fries and drinks and in the bar will be offered 1 + 1 in selected whiskey and beer.
