Undertake It is a characteristic that hundreds of peruvian Currently, it could even be said that it is a trend to generate income and that it can be adapted to a category or activity that each one prefers.
According to information from INEI, there are 3 million companies in the country, of which 96% are MYPES, and they generate more than 70% of formal jobs. For the second quarter of this year, 63,653 new companies have been generated, most of them dedicated to the service sector and both retail and wholesale trade.
Given the desire of many people to start a microenterprise, it is vital to know that, ”For a microenterprise to become a profitable business, it depends on many factors, such as: the founder’s vision, market orientation, degree of innovation, initial investment, investment of time and resources, establishment of networks and allies, among others. others.” mentions Luis Fernando Terry, director of the Marketing and Commercial Management Program at Le Cordon Bleu University.
Currently, some businesses stand out in terms of profitability, precisely because of one of these factors: temporary rentals based on online platforms, dark-kitchen, import and marketing, life fitness, nutrition and exercises, products and services for pets, online education , and development of technological startups. All these points indicated directly influence the lives of consumers and manage to influence the purchasing decisions of the public with their trends.
In addition, micro-enterprises provide direct benefits such as personalization, exclusivity, detailed service, and rapid response, which on many occasions a large company can omit because it does not have such close operational control as that of a startup.
Therefore, Terry shares 4 aspects to consider if you want to start a small business these days:
Legal aspects:
Since 2018, an entrepreneur can register their company in public registries through the Digital Intermediation System (SID-SUNARP), without having to go to their offices in person, and achieve it in less than 48 hours. It is important to choose the type of company and corporate purpose in order to promote the formalization of economic activities of natural persons and promote the productive development of micro-enterprises. ”for new companies it is ideal to register with the Simplified Closed Stock Company (SACS)” adds the spokesperson.
Operational Aspects:
It is essential to define what is going to be offered. Specifically (core product) and broadly (additional products and services). Also, determine responsibilities and functions. Whether one, two or five people start a business, their participation in the operation of the business must be clear, as well as the necessary infrastructure and equipment.
Strategic Aspects:
This part must be decided before starting to undertake. Define the entire business model, no matter how small. In this model, alliances must be sought with suppliers, distributors, or other partners that allow reducing the costs of learning and insertion in the market. Also, develop a business plan, because it will help to visualize scenarios, prospect, prepare and take action, based on budgets and numbers.
Tax and Labor Aspects:
One recommendation is to be part of SUNAT’s RedMype Tributario (RMT), and with it, take advantage of tax benefits such as reduced payment of income tax, lower labor costs, and the opportunity to be a state supplier. When a venture is just starting, it is vital to be efficient with the few resources that are available, taking advantage of the tools provided by the state.
If they work with the points indicated, micro-enterprises will be able to have a clearer picture of the decisions they must make, avoid having problems, and be able to set concise long-term goals and plans.
