Twenty-five days after its first broadcast, the Department of Studies of the National Television Council (CNTV) delivered data on the audience of the electoral time slot of the exit plebiscite.
The entity reported that -to date- an average rating of 20 points is recorded at 12:45 p.m. (first broadcast), while at 8:45 p.m., it averages 35.5 points. Tuesday, August 16, was the day with the highest figures in both times, with 24.9 and 42.5 points, respectively. This translates into 1.1 million households tuning into the strip.
8:45 p.m. was the time with the greatest reach, registering an average of 1,379,000 people who watched at least one minute of the broadcast.
Regarding the average fidelity, the CNTV explained that at the 12:45 pm slot it is 85%, while at the 8:45 pm slot, it corresponds to 82.9%. This means that those who watch the slot do so for about 12 and a half minutes.
On the other hand, young people between 18 and 34 years old are the ones who watch the broadcast with greater attention, reaching almost 90% fidelity. This means they watch it for 13 minutes and 26 seconds on average, even though it’s not the most massive audience.