The Christmas It is the best season for businesses to increase their sales. It is estimated that seven out of 10 Peruvians will use digital and retail channels to find the best offer, according to a recent study carried out by Google and Ipsos.
For this reason, it is important that entrepreneurs design strategies that allow them to increase their sales exponentially. In addition, that they know their target audience because this way they will be able to provide the necessary information about their specific product or service.
“To identify the target audience, you can ask yourself these questions: who will buy from your brand?, where will they do it?, on what platform?, how much do they plan to invest? and because? Asking these five questions will allow them to optimally offer a product or service”indicated Carolina Gallardo, Marketing Director of Estudio Fuentes.
The specialist added that the year-end parties are ideal for boosting online sales through a solid digital marketing campaign. To that end, she shares five tips for success this season.
1. Choose the social network that best suits your target audience
Although it seems like a good idea to manage the largest number of social networks to manage a brand, using the channels preferred by the target audience is more efficient and profitable.
“If we want to offer products for young people, it is advisable to be on TikTok or Instagram. On the other hand, if you want to attract a more corporate audience, it is best to use LinkedIn. If we want to persuade older people, I recommend doing it through Facebook”, Carolina Gallardo said.
2. Strengthen your online store
Online sales have had significant growth in recent years with the arrival of the pandemic. Therefore, if your business has an online store, you must prepare it for your potential and real customers.
Consumers always expect to have a pleasant experience when buying. For this reason, the online store must be updated with accurate information and, above all, have a support or assistance service that allows speeding up the purchase process.
3. Run a SEM campaign
Search Engine Marketing (SEM) is a digital marketing strategy that allows you to gain visibility on Google in a very short time and places your brand in the first search engine results. With this, users will be able to access your landing page and be potential buyers.
4. Create content
Creating digital content allows you to improve the SEO strategy and gain greater online brand positioning. For example, if you have a women’s clothing store, prepare some publications related to the new trends for the summer. If you sell kitchen items, post traditional recipes that are usually prepared at Christmas.
It is essential to be creative with the content and generate engagement with readers to attract them to consume your product or service.
5. Impress your best clients
Offer your most important clients a detail to remind them how important they have been to you during the year. You can give them a one-time discount, a special sale, or a small gift for any purchase they make.
“This way you can strengthen your relationship and not only sell your products, but also your brand, which generates greater memory and loyalty,” concluded the digital marketing expert.