Chaves’ objective is to leave behind the traditional model that it served in the past (of agribusiness) and offer products to millennials and centennials; it is estimated that they can reach 2 million customers this year.
Chaves stressed that they will seek a capital raising in the second half of the year to continue investing.
“The project is Latin American in scope, we want to build a financial hub from Mexico and create an interbank network,” he said.
He stressed that although millennials and centennials are the ones who are going to “viralize” Bankaool, the target will be parents or people who have more resources to invest.
“We want that by making (the millennials and centennials) viral, older relatives decide to venture out since perhaps they do have savings,” he said.
