The businessmen of the country, through the Andyformed Visión 30/30 three years ago in order to carry out policies of sustainability.
In the development of this strategy, the consolidation of an innovation office is being prepared. The manager, Mónica Villegas, takes stock of the program and its projections.
(See: The key technologies for sustainability in companies this 2023).
The Program comes to light in the framework of the issuance of Resolution 1407 that has to do with the extended responsibility of the container and packaging producer in response to the guidelines of the OECD in terms of circular economy and also responding to the great circular economy strategy that has Colombia.
(See: Sustainability, key in GDP of the Dominican Republic).
How was Vision 30/30 born?
The program was born from a very judicious exercise within Andi, from a group of companies, with the objective of complying with Resolution 1407 that has to do with the extended responsibility of the producer of containers and packaging and that requires the use of these materials with incremental goals.
It is ordered to start in 2021 with a use of 10%, 2022 at 12% and until 2030 with 30%. It also arises with a greater purpose: to strengthen the circular economy.
How many sectors are there? About 30 productive sectors. Among them, of course, food, cosmetics, health. We completed about 330 companies. We are the largest collective in the country. It is even a group that leads in Latin America since this principle of extended responsibility is not included in the legislation of most of the countries in the region.
How have you progressed on the goals?
In 2021 it was the first year of compliance with the Resolution and we exceeded the goal of 10% with a use of close to 12% and around 55,000 tons, in 2022 we complied with the 12% use as stipulated in the Resolution and we achieved a use of around 58,000 tons in the year.
(See: Petro calls for climate and trade agreements).
Monica Villegas
How do they operate?
We have very strong strategies to make the most of the different materials included in the resolution. Cardboard and paper is the easiest to use in Colombia, but we have many challenges, for example, around flexible plastics, in some types of rigid plastics.
We also work glass. It is not necessary to show the use disaggregated by type of material, but we work with all the actors in the chain and make agreements so that the use of all materials is generated. We also have a plan to have a presence at the territorial level in the country. Currently we are in 197 municipalities of 27 departments.
It is one thing, of course, to work in cities like Bogotá, Medellín and Barranquilla, and another is to reach municipalities where the issue related to waste management is lagging behind. We also work with different actors in the chain, important for compliance with traceability of waste.
With which?
We work with more than 4,300 recyclers, with around 45 processing companies in the country and also with 58 managers, with whom we work on collection and traceability.
(See: Encajes SA aims at sustainability with friendly raw materials).
What are the plans?
At Visión 30/30 we are launching our innovation office, from where we are going to address different challenges that we have around the circular economy. Here we seek to develop new businesses that are circular and sustainable, expand the base of materials, develop capacities for the execution of different projects, the assessment, management and use of new technologies for the use, generate spaces for testing, protection and prototyping and manage everything which has to do with innovation at the source.
And what is the participation of consumers?
In communications, we have also made very interesting progress, here we have major objectives, for example, raising consumer awareness about their role, which is essential in terms of the circular economy.
We are going to launch a big massive campaign and we are also working on the positioning of Vision 30/30. Similarly, we have another line of work called projects and alliances with three main approaches: projects that we call territorial, social inclusion projects and sectoral alliance projects.
CONSTANCE GOMEZ GUASCA
PORTFOLIO JOURNALIST
