Argentina leads the ranking for the use of virtual wallets and QR codes, despite having a low frequency of use, and is one of the Latin American countries that makes the most online purchases, according to a regional public opinion report focused on the relationship between the online population and mobile apps.
According to a survey carried out by the market research agency Quiddity, Argentina is the country that leads the ranking for the use of virtual wallets and QR codes, despite still having a low frequency of use.
This week the Transfers 3.0 system began to operate in the country, a digital payment mechanism with QR codes that allows you to use any virtual wallet, whether from a bank or a fintech, to pay in all businesses that accept this means of payment. regardless of the company providing the code.
In addition, consolidates itself as the third country that makes the most online purchases; and, the most purchased categories are clothing and footwear, electronics and technological accessories, and food and drink.
In this context, Mercado Libre is the platform chosen at the regional level to make online purchases, within the top 3 in all countries, followed by the brands’ websites and other e-commerce platforms. In addition, four out of 10 people who bought through a website had downloaded the brand’s app, according to the study that surveyed more than 6,000 people in Argentina, Brazil, Colombia, Chile, Mexico and Peru.
In addition, Argentina is the third country in the region that downloads the most apps, with social networks, geolocation and finance apps as the most used in the country (95%, 76%, 72% respectively).
“Apps came into our lives to stay and they have modified the way in which people consume and interact,” says Verónica Rodríguez Celín, director of Quiddity Argentina.
“More and more brands are generating their own apps. For this reason, we carried out this report that allows us to glimpse what is the link that people have with the applications”, completed Rodríguez Celín.
