Find job or improve the situation of what is already there is more difficult than it was six months ago for 66% of people who participated in the study ‘1,000 Peruvians say’, by Omnicom Media Group, while for 28% it is just as complex as before . Only 6% consider that the situation has improved. The study also shows the perception of citizens about the national economy and their homes.
“The rise in the cost of living and the political and socioeconomic context have had a severe impact on the Peruvian Consumer Confidence Index (ICC). Since 76% of the population in the country has a negative perception of the national economy and their current employment situation,” Omnicom specified in a statement.
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The study also made it possible to identify The main concern of those surveyed was the increase in the prices of the products that make up the basic basket; so it was for 79%. The ‘top 5′ was completed by the rise in fuel prices (70%), the increase in citizen insecurity (68%); the lack of work (65%) and the rise in prices of tickets and tolls in transport (62%).
When the participants were asked why they believe their economic situation is the current one, the two main reasons were the economic crisis (66%) and the political situation (60%).
In addition, when describing the situation of the economy in their home, 31% said that they arrive with just the end of the month, 29% said that they also arrive tight at the end of the month, so this group reduced their expenses.
Peruvian consumption
On the other hand, regarding the consumption of Peruvians in the last month of the study, the categories related to entertainment and enjoyment prevailed in the online channel; and basic products had a greater incidence in physical establishments.
“From this result it is worth highlighting some other conclusions that reflect the progress of the online channel in certain purchase categories. For example, the ten most purchased products or services in the online channel were: streaming services (38%), classes and courses (34%), restaurant and delivery purchases (30%), bank accounts (30%), sports betting (20%), cards and bank credits (18%), technology (18%), clothing (17%), personal hygiene (17%), household cleaning (16%)”, reported Omnicom.
