According to a study conducted by the company Mercer Marsh Benefits, 42% of the companies in Latin America and the caribbean, They consider it necessary to implement or strengthen a communication plan that helps them publicize the labor benefit programs that are available to their employees.
The foregoing was born as a response to the current context, where hybrid and remote work models have been
become priority formats for organizations and, as a result, companies have had to
reinvent the benefits offered to their employees in compensation packages. in front of these
changes, the effective communication of the new benefits to the employees, as well as the correct way of
accessing and enjoying them has become a primary aspect.
About, Gustavo Tabordaregional leader in Mercer Marsh Employee Communication Consulting
commented: “Designing and communicating benefits programs effectively is a key factor for
companies manage to attract talent and generate commitment from their collaborators, managing to retain a higher percentage
of the staff. For this reason, companies in recent months have chosen to strengthen this area, including in their
expert teams in business communication that allow them to face these challenges».
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Through this type of action, companies not only optimize their communication systems, but also
They also feed the professional aspirations of their collaborators, preventing the need to
to satisfy work obligations that the company itself is neglecting, which eventually leads to a
healthier work environment that allows them better personal and professional development.
On the other hand, Patricia Pierre, Mercer Marsh Leader Benefits in Dominican Republicmentioned: “the
Effective communication of benefits to employees is essential for corporate life. This is the
that will allow the employee to know in depth the value that the company brings to him and create in them the sense
of belonging”.
In this way, the communicational dynamic to be established needs to be based on a strategy of
communication that provides tranquility, accompaniment, information and that generates quality links between
the company and its collaborators. Some trends and recommendations that it suggests Mercer Marsh Benefits on
communication channels are:
● Regulate the frequency of sending content; do not overwhelm employees with information.
● Communicate direct messages that convey emotion; less is more.
● Create spaces for employer-collaborator conversation; which can be face-to-face or virtual.
● Develop tools or provide platforms for training, work and education.
● Interaction as a key factor; provide accurate and timely information.
● Share user-friendly, easy-to-navigate manuals or brochures that answer frequently asked questions and
possess information that everyone in the company must master.
● Wisely select the channels through which to transmit the messages to the collaborators,
according to the nature of their work.
● Consider the generational groups for the elaboration of the format of the message.
About Mercer Marsh Benefits
Marsh is the global leader in insurance brokerage and risk management. With more than 45,000 collaborators who
Operating in more than 130 countries, Marsh serves business and individual clients with
data-driven risk and advisory services.
Marsh is a business of Marsh McLennan (NYSE: MMC), the leading global professional services firm in the areas of risk, strategy and people. With annual revenues of nearly $20 billion, Marsh McLennan helps clients navigate an increasingly dynamic and complex environment through four market-leading businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman.
For more information, visit mmc.com, follow us on LinkedIn and Twitter, or subscribe to BRINK.
