This Friday The first export of Version Zero began, the verified carbon neutral meat jointly developed by the companies BPU Meat and Montes del Platabased on a production system that combines livestock and forestry.
“This first export represents a relevant and unprecedented milestone for the countrysince it is a certified product and generated thanks to the synergy of the two main productive sectors of the country”, indicated Daniel De Mattos, advisor to the board of directors of the refrigerator.
added that this product In addition to reaching a highly demanding market, it is now available in Uruguayan gondolas, through the Disco chain..
De Mattos also highlighted the potential of these synergies for the Uruguayan production system: “Uruguay is a country that is very well positioned worldwide for the quality and safety of its meat products, as well as for its sustainable production models, so the aspects innovators behind this model represent a further step towards the most demanding markets”.
Like any niche product, “it has a higher purchase value that is transferred to the producer,” he said.
Japan is a mature market with a growing trend in meat consumption that, having a high level of income per capita, is positioned as a demander of high-quality proteins and with a marked interest in this type of initiative that not only adds value, but actively promote the commitment to sustainable production.
“A Huge Opportunity”
Carolina Moreira, manager of Sustainability and Communications of Montes del Plata, stated: “During the last 30 years, Uruguay has opted for the development of a sustainable and integrated forestry system in a complementary manner with other traditional activities; In Montes del Plata, this productive integration is called Alliances. Uruguay has an enormous opportunity having forestry and livestock as the two main export items”.
“This seal makes tangible something that already happens in Uruguay, which is production in livestock-forestry systems, ensuring carbon neutrality to a consumer who is increasingly concerned about the environment.. We understand that it is an opportunity for those ranchers who today already combine forestry production on their farms and for those who wish to incorporate it,” Moreira emphasized.
He went ahead to The Observer that also Exports of this meat will be made to Germany, for the chain of restaurants Block Housewhich has more than 50 branches in Germany as well as in Austria, Spain and Portugal, in addition to undertaking online sales.
Version Zero meat.
Brand Version Zero
The brand Version Zero distinguishes cattle that went through the process of measuring the carbon footprint of the livestock-forest production system. This footprint, measured by the consulting firm Climit and verified by the international certifier SGS under the ISO 14067 standard, has a scope from “cradle to door”: from the birth of the cattle until it leaves the field.
With her, it is verified that the greenhouse gases emitted by livestock have been neutralized by the presence of trees on the property.
Those who are interested in joining or learning more about the program can contact [email protected]. In the meantime, to learn more about the Alianzas de Montes del Plata program you have to enter this access.
