For export companies it has always been essential to connect with clients in other countries. The advantage is that today they have social networks, which allows them to build relationships with clients around the world while reducing costs. Without a doubt, digitalization has changed international trade in recent years and the Covid-19 pandemic has accelerated this change.
Digitalization boosts foreign trade
Social networks have revolutionized global commerce. Platforms like Facebook or Instagram allow companies to reach new customers, in other countries. As social networks are fast and accessible, companies can explore new markets with a lower cost than traditional methods (visits, phone calls, etc.). Thanks to social networks, companies can strengthen relationships with its international clients.
Furthermore, the use of digital technologies such as social networks reduces entry barriers to international marketsallowing more small and medium-sized companies to compete on equal terms.
More economical and effective communication
Already in 2013, companies used social networks to communicate with customers and reduce costs. The use of platforms such as Instagram or Facebook make it easier to promote products. They also allow you to answer customer questions quickly and easily. This use of social networks allows companies reduce costs in marketing and communication.
In addition, social networks offer segmented advertising tools that make it easier for companies to target their messages to specific audiences in different countries. This increases the efficiency of communication.
The transformation after covid-19: connection with the brand and personalized products
After the pandemic, the use of social networks as a mere communication channel no longer has a direct effect on cost reduction. Now it occurs through the creating trusting relationshipswhich are generated through these means. This change responds to the new expectations of consumers, who seek a more direct and authentic relationship with brands.
The pandemic has made the consumer more expert in purchasing on-line. In addition to getting information, you want to feel connected to brands. Simple communication is no longer enough, look for close and personalized relationships. You also want to interact with companies and, in some cases, customize the product.
When consumers receive those personalized interactions, are more likely to buy and to recommend the brand to others. This greater requirement forces companies to use social networks as channels for dialogue and personalization.
Many small and medium-sized companies are already carrying out this interaction and personalization. For them, social networks are an opportunity to build customer loyalty. An example is that of companies that sell on Amazon. Many have achieved exports of more than one billion euros. This shows how the combination of social networks and digital commerce boosts sales and reduces the costs of attracting new customers.
Challenges and challenges of social networks
Social media offers great benefits, but it also presents challenges. To be effective, companies must adapt their messages to each market. It is not enough to translate the content into the local language. It is also important to adjust it to the cultural norms of each country. A adapted communication improves the relationship with consumers and increases brand credibility.
Companies must also manage their online reputation and protect their customers’ data. Social networks require a clear and constant strategy to build relationships of trust. Reputation management is crucial as 59% of consumers avoid companies with bad reviews on the internet.
Social networks and the future of exports
Social networks will become increasingly important in the international trade. Companies that use these tools strategically will be able to reduce costs and create lasting relationships in global markets. Today, social networks are not just a communication channel. They are platforms to build sustainable and personalized relationships.
In an increasingly digital world, social networks offer export companies a competitive advantage. These platforms allow you to reach customers in a direct and meaningful way. Thus, companies meet the expectations of a consumer who increasingly seeks closeness, personalization and dialogue with brands.
