Epson promoted the ‘Emprende Perú’ contest, an initiative in which entrepreneurs submitted their business idea based on the sublimation technique. After evaluating the submitted proposals, the brand announced Gran Cuervo as the winner, a venture led by Yoshiro Zurita and specialized in making clothing for the country’s motorcycle community.
The finalist proposals were presented at an event that included the participation of Harold Dudgeon, general manager of Epson Peru; Ana María Choquehuanca, president of the Peruvian SME National Association and Genaro Rivas, renowned Peruvian designer, as jurors. In addition, the winner was awarded a package of products from Epson’s industrial line, made up of a SureColor F6370 printer, a 100 x 70 cm sublimation plate, Epson Edge Print software and color consulting.
With regard to the proposals presented, all were based on the sublimation technique, a digital printing technique that allows creating personalized products in a very simple way. It consists of capturing a photographic image on a support (for example, a t-shirt, mug, photo frame, phone case, etc.), managing to create a personalized item.
About ‘Undertake Peru’
Epson launched the ‘Emprende Peru’ campaign in October 2021, with the aim of promoting the economic reactivation of the local textile industry. The premise of this campaign was to create a platform with a collection of designs inspired by Peruvian motifs, which could be downloaded for free to start or boost an ongoing enterprise.
“Through the slogan ‘Download, print, undertake!’, we promote this campaign with the help of Genaro Rivas, renowned Peruvian designer. In this way, more than 1,500 entrepreneurs were benefited by downloading this free collection to make use of the material with customizations and adaptations”, comments Yihan Qumsiyeh, leader of the Marketing and Communications area of Epson Peru. “This year, ‘Emprende Perú’ will continue joining efforts to help more entrepreneurs to develop their potential to the maximum”, he concluded.
