Various Ukrainian influencers they have shown the whole world what it means to live in the midst of the horrors of war. Some do it with an impressive naturalness, as if the detonations, the destroyed buildings, the sirens, the crowded bunkersof people were just one more detail of his daily life. The bottom line of the message is clear: in situations of extreme adversity, it is always possible to find a light of hope. Some have managed to escape thanks to their contacts on social networks; others have stayed on the front lines and have campaigned to get coats for the soldiers; others teach how to drive an armored Russian tank; and others even laugh at war. The truth is that all followers are aware of these influencers. They are searched daily to see if they are still alive. They have become family.
In Bolivia we do not suffer the hardships of a warlike conflict, but we do adopt bellicosity to resolve even the most ordinary conflicts. In the face of any deficiency or disagreement, we threaten to apply extreme measures, such as blocking roads, dismissing authorities, blocking up strikers… Could it be that the influencers in Ukraine can give us some classes to understand what extreme adversity really is and that it is always possible to find solutions that are not so extreme? Ultimately, it is only necessary to communicate ideas authentically and proactively to achieve the empathy of those who should listen. Nothing to the kicks; let’s try to resolve things to the good ones. We are family.