What better than celebrating a new anniversary adding improvements in services for customers? Carper celebrates its 37th anniversary with the inauguration of a new used vehicle store, located on Artigas and Gustavo Gallinal boulevards, whose building highlights an aesthetic that mixes the modern and the urban.
The incorporation of this new local used car responds to the fact that it is a “business unit” that has grown a lot in recent years in the Uruguayan automotive market. “We believe that it deserves a differential treatment, since until now we had the 0 km and the used ones in the same place. Having specialized used sellers guarantees greater knowledge of the product and more professionalism. In addition to the fact that we have everything prepared so that the purchasing processes are more agile”, assured the commercial director of Carper, Magdalena Pereira.
The store is located on Artigas and Gallinal boulevard.
Carper Usados works with “almost” all brands, said Pereira. In recent years, Premium brands have been added, which, although they are a segment that competes more with 0 km, still retain their market niche.
The commercial director specified that adding a specialized store helps them to exhibit the cars in a better way; even the most exclusive are presented within the showroom such as 0 km. “As we work with cars from almost every year, we have a super wide and varied stock. You can find inexpensive cars from the 1990s to pre-owned from the year,” she explained.
The also graduate in Communication Sciences indicated that the used car market is “booming” in our country. “Today there is a lot of competition but the market is big and Carper has a lot of experience. What she characterizes us are formality and the idea of doing business that serves both parties and having satisfied customers. The sale of used has a lot of unforeseen events when selling products that are not new. Every car that enters the dealership is checked twice,” she said.
In recent years, Premium brands have been added.
Along these lines, he affirmed that customers choose them for their “seriousness and trajectory”, and that if they buy them once, they will return them in the next car change: “And that is the best return we can have.” He added that whoever wants to put his car up for sale must take it to appraise it and, if he agrees with the negotiation, the vehicle documentation is studied, the kilometers are certified “and that’s it.” In relation to the spare parts and the guarantee, Pereira stressed that the “support is total”. He also said that his notary sector guarantees that the documentation of each vehicle is in order.
with trajectory
Carper was founded in 1986, in the Prado area of Montevideo, and began as a firm dedicated to the administration and sale of taxis. Four years later, he moved to his current premises at 2959 Artigas Boulevard, where his Chevrolet 0 km vehicle showroom is located.
Later, at the end of the 1990s, the after-sales service and sale of spare parts were incorporated into its facilities, inaugurating the Carper Service brand. Since 2007, this building has been located at Calle Paysandú 1521 corner with Vázquez, and has more than 6,000 square meters distributed over three levels.
Each client has the best attention.
In 1999, Carper positioned itself as the first and only General Motors dealer with Classification A in Uruguay, an achievement that it will repeat on several occasions. During that same decade, the vehicle leasing service was incorporated, which currently operates as Renta Carper. Around 2016, the dealership continued to diversify and thus Carper Seguros was born.
Acknowledgments
The company has accumulated several milestones: in November it achieved certification for excellence in sales; and earlier this year Carper Service was certified as a Personalized Service and Business Management Center, becoming the only one in Uruguay to obtain this recognition.
Each car that enters the dealership is checked twice.
In turn, Carper achieved the General Motors A Classification award for the fifth time, once again entering the “President’s Club”, the highest award given by General Motors and which is accessed by a very small number of dealers around the world.
In addition, in this 2023, it is committed to improving the visual communication of the company by updating its logo.
