the american magazine Timeconsidered one of the most important publications in the world, dedicated its first cover in Spanish to Puerto Rican singer Bad Bunny.
“The world of Bad Bunny”, can be read on the cover, already considered historic by international media, as it is the first completely in Spanish in the 100-year history of the magazine.
Along with that phrase, which introduces the article about the singer-songwriteryou can read another, by Bad Bunny himself, as a preview of the text: “I’m not going to do anything else for you to like it.”
In the image, the artist appears dressed in black and with a white flower on his chest, on a red background. This image is the author of the Cuban-American photographers Elliot and Erick Jiménez, born in Miami and residing in New York, who showed this work on their Instagram profile.
In this way, the artist, whose real name is Benito Martínez Ocasio, adds a new milestone to his successful career in the world of music and the global entertainment industry.
Among the achievements of Bad Bunny, one of the main figures in urban music today, are being the most listened to musician in the world on the Spotify platform for the past three years and having the highest record of earnings from his tours in 2022. , refers to it BBC World.
Also, being the artist who sang in Spanish for the first time at the 2023 Grammy ceremony, where he won one of the categories, in addition to accumulating numerous other awards throughout his career.
The report of Time “highlights the meteoric trajectory of a singer who has not sought to succeed in the world industry by adapting his music in English, but has continued to make reggaeton, trap and pop in his language,” he points out. BBC.
In the interview, the singer “spokes openly about the different areas of his life: from his childhood in Puerto Rico and his relationship with his family to fame, reggaeton and the scope that Latin music currently has,” he reviews, for your part, CNN.
“It became ‘cool’ to be Latino. They’re not just making the music, they’re trying to copy the flow of Latinos. But then I think; our culture and our music spread everywhere. It impacts people in other places. They want to taste it and feel it. So why would that bother me, if they do it with respect?”, Bad Bunny reflects in the interview.
“I always say that if 1,000 people listened to me and I performed once a month in a small place, I would be happy with that alone (…) But the hunger and passion that I have for this is impossible, because I always want to give more and more and more”, says the artist in another part of the text.
“I am very competitive. In all situations. So obviously in music I am. But in a good way. But I don’t like to see others lose. I like everyone to win. There is room for all of us. I like to see others succeed and be successful,” she states.
Born in 1994, Bad Bunny is one of the most successful artists on the contemporary music scene, both for his solo albums and songs and for his collaborations with other singers. In addition, he has dabbled in the cinema.
However, his figure, like that of other urban musicians, is a constant source of controversy, both because of his personal projection and because of the lyrics of his songs, which many consider vulgar.