The American producer of Coca-Cola beverages reached an agreement with the management consultancy Bain & Co. ChatGPT, to introduce artificial intelligence (AI) tools, including DALL-E, a digital image generator, and Codex, a programming model, to be supplied by the OpenAI company, according to communicated the consultant.
Bain & Co., which deploys digital technologies, and OpenAI, which develops AI-powered platforms, decided to join forces to help companies around the world build their businesses. Coca-Cola became the first company to cooperate with OpenAI and Bain & Co.who announced their alliance on February 21.
The president and CEO of The Coca-Cola Company, James Quincey, stated that with the use of artificial intelligence the company seeks to explore “ways to improve business operations and capabilities“, as well as develop its sphere of ‘marketing’. “We are excited to unleash the next generation of creativity offered by this rapidly emerging technology,” stated Quincey.
“Coca-Cola’s vision for the adoption of OpenAI technology is lthe most ambitious we’ve seen of any consumer products company,” said Zack Kass, head of Go-To-Market at OpenAI.
The entrance Which is the first big company to use ChatGPT and Artificial Intelligence was first published on newspaper TODAY.
