with sample Van Gogh Immersive Art Experiencepractically inaugurated with the new year in the Angel Bustelo de Mendoza Auditorium and with tickets sold out for the first week, the phenomenon started a year ago in Argentina is spreading, based on an exhibition modality that allows an enveloping and meditative sensory and aesthetic experience at the same time.
The show takes shape with an enveloping soundtrack, the screening of more than 70 emblematic works using state-of-the-art technology and quotes from almost 800 letters that the brilliant Dutch painter wrote throughout his life, a figure with whom the phenomenon of massive immersive exhibitions in the country began and was later replicated by other great artists.
The exhibition that comes from Rosario, which from January 6 will be held in parallel with Mar del Plata and will then travel to Neuquén, in Mendoza will remain open until February 9 in the 350-square-meter room with impressive images projected on all surfaces and draw viewers inside the paintings that come to life outside the frames.
One of the differential attractions of the exhibition -which in Mendoza has a cost of three thousand pesos from the age of 13 and two thousand up to 12- ends with a virtual reality experience, through last generation helmets.
Immersive art is trending
“The immersive shows in the world are a reality and several circulate and simultaneously even by the same artists. This show has as added value, to the images and spectacular music, the narrative of the letters that Vincent wrote to his brother Theo : 800 cards that show the state he was in and what was happening to him“Ignacio Laviaguerre, producer of the Van Gogh Immersive Art Experience, told Télam.
The exhibition, he remarked, “began with Much demand, the first few days everything is full. There are shifts every 15 minutes in which 30 people can enter. We believe that some 30,000 may come to the exhibition installed in Virgen del Carmen de Cuyo 610, Mendoza.
“Immersive art is a trend, a massive and accessible way for the general public to approach the history of art”, Laviaguerre added, in this case, to the small world that Vincent Van Gogh inhabited in the second half of the 19th century ( Netherlands, 1853-France, 1890), a world that became universal after his death -in a decade he created around 2,100 works, including 860 oil paintings, mostly from the last two years of his life-, and that it became an inescapable chapter of Western art.
Landscapes, still lifes, portraits and self-portraits in bright colors and dramatic and impulsive brushstrokes make up that post-impressionism that became one of the foundations of modern art, without commercial success and involved in a losing and relentless fight against severe depression and depression. poverty.
“We can get into what Van Gogh thought and imagined while he was painting,” added Laviaguerre about the show that the Mendoza Minister of Culture and Tourism, Nora Vicario, interpreted as a way of saying that “in Mendoza we are an international tourist destination, modern, dynamic, always with innovative proposals”.
Is about “To bring culture closer, that we all have access to a way to show and enjoy art through technology. This is one of the seven Van Gogh exhibitions that are touring the world and that it is in Mendoza today is a great achievement , a way of accompanying the Mendoza destination with a modern and innovative proposal that invites the whole family”.
“Van Gogh Immersive Art Experience” will open its doors on January 6 in the Salón Las Américas of the Hotel Provincial de Mar del Plata located at Avenida Patricio Peralta Ramos 2502. Tickets can be obtained from the tuentrada.com website from 1,650 for those children under 10 years of age and 3,300 for adults. The experience can be done daily from 5:00 p.m. to 11:00 p.m. and on cloudy days from 3:00 p.m.
Spectators all over the world have been living the immersive experience that means the disembarkation of this advanced technology that allows to see magnified, choreographed and moving works, a phenomenon that began in Argentina a year ago and that spread in exhibitions such as those of Piazzolla and Leonardo Favio.
