In mid-November, the first restaurant in Montevideo of the American Domino’s Pizza chain opened, located on Luis Alberto de Herrera between 26 de Marzo and Iturriaga streets. Together with Alsea, a restaurant operator in Latin America and Spain, the aim is to open 20 stores of this brand in the next five years, with the consequent generation of more than 500 jobs and the development of local suppliers.
In this way, Alsea Cono Sur bets on the Uruguayan market in which it made an investment of more than US$ 1.8 million in the three stores that it will inaugurate in the following months.
The place in the heart of the Pocitos neighborhood, has two floors and a space of more than 290 square meters. On the first floor is the kitchen and, in front of it, two boxes where customers must place their order. In addition —and with the aim of facilitating the choice— there are three screens that show the options: starter, main and dessert, and the discounted combos.
At the opening, the first screen showed the sign: “Enjoy the classics” and presented the mozzarella pizza and the pizza with pepperoni, with the sizes and prices of each pizza. The second screen showed the specialty pizzas. In the last one, family combos were interspersed, with the starter and dessert options: cheese sticks or garlic sticks and dulce de leche baitz.
In any case, Domino’s Pizza arrives in the country with its classic proposal. To make it, in principle, some products such as mozzarella and pepperoni are imported so that the pizza ordered in Uruguay “is the same as what you order in the United States.” For the medium term, the goal is to be able to use almost exclusively local products.
Each pizza is completely customizable, with two varieties of crust: original and crust with cheese filling. In turn, another of the differentials of the brand’s service is presented with its own delivery: all its delivery men work directly for the company.
“We are very excited to continue expanding Alsea’s portfolio of brands in a country as important to us as Uruguay. With the opening of Domino’s Pizza, which will bring a personalized and unique offer to the market, we reaffirm our commitment to deliver happiness and experiences full of flavor”, affirmed Santiago Farinati, general director of Alsea Cono Sur.
Ines Guimaraens.
Álvaro Delgado, Secretary of the Presidency, participated in the inauguration of the first Domino’s in the country.
In an interview with El Observador last July, Farinati said that for this year they had a “challenging expansion and remodeling plan” ahead of them in the three countries that make up the region (Argentina, Chile and Uruguay), in which it was planned to invest more than US$17 million in the opening of more than 30 stores and more than US$10 million in remodeling.
“In addition, we plan to continue promoting comprehensive, inclusive, diverse, stable and safe development, providing job opportunities to people who feel an affinity and commitment to our purpose: to deliver happiness and experiences full of flavor, and culture, and promoting our sustainability pillar. and technological innovations at the service of the experience of our clients”, he asserted.
Domino’s Pizza: 18,000 stores in 90 countries
Domino’s Pizza was born in 1960 in the United States and currently operates 18,000 stores in more than 90 countries around the world. The brand has been a pioneer in the implementation of patented insulated pizza bags to keep pizzas hot and crispy, thus ensuring that the product delivered to the home will arrive of the best quality.
It is positioned among the most successful public brands in the restaurant industry; had global sales of around US$17.8 billion in 2021, with more than US$8.6 billion in the United States and more than US$9.1 billion internationally.
Alsea Cono Sur chose Uruguay to disembark Domino’s Pizza, one of its central brands, due to its stability and business projection. In addition, the multinational has observed the growth in the gastronomic offer in recent times and, encouraged by the excellent results of Starbucks in the country, another of its main brands, decided to bet on bringing a new style of pizza to the Río de la Plata market.
This firm adds a multi-brand portfolio made up of Domino’s Pizza, Starbucks, Burger King, Chili’s, PF Chang’s, Italianni’s, The Cheesecake Factory, Vips, Vips Smart, El Portón, Archies, Foster’s Hollywood, Gino’s, TGI Fridays, Foster’s Hollywood Street, Ole Mole and Heart of Clay. The company operates with more than 4,000 stores and has operations in Mexico, Spain, Argentina, Colombia, Chile, France, Portugal, the Netherlands, Belgium, Luxembourg and Uruguay.
