"Bodeguero's Day": meet the organization that will help your business grow

This August 12 marks the “Winemaker’s Day” at the national level, in tribute to the thousands of entrepreneurs who day by day, with perseverance and will, drive the country’s economy through work that became especially relevant during the pandemic. Also, the first anniversary of the Association of Women Winemakers of Peru (Agremub)an initiative that was born with the main objective of promoting the economic reactivation of these businesses for the consolidation of the sector.

In Peru, there are more than half a million wineries, of which more than 60% are managed by women. Currently, Agremub has around 200 affiliates in different cities of the country such as Lima, Chiclayo, Arequipa, Cusco, Ica, Ucayali, Tacna, Callao, Huaraz, Huánuco and Trujillo, achieving that many of these businesses are formalized, through a permanent accompaniment in the process.

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“Agremub was formed in order to help us face the economic crisis that hit us hard due to the health crisis caused by Covid-19. In addition, it sought a way for all members to have facilities for the payment of taxes and licenses, as well as greater access to training and guidance on the constant increase in the Selective Consumption Tax (ISC), which affects our business.”, affirmed Carla Campos, vice president of the association.

In this first year, Agremub trained its affiliates on topics of interest such as: financing for wineries, taxation, RUS regime, new regulations, business digitization, advantages of formalizing, marketing to grow a business, socio-economic diagnosis of wineries in Peru, among others.

More than 60% of wineries in Peru are managed by women.

“Although this is a date to celebrate, it is also one in which we must become aware of how much things have changed in this ‘new normal’, of how through our work we can continue to push the country’s economy to consolidate our businesses. and make them a source of income that benefits other familiesCampos concluded.

If you are interested in organizing with them, you can contact them through their official Facebook page: https://www.facebook.com/agremubperuwhere you will find tips, workshops and information that will help you grow your business.