At the gates of Cyber Day, more than 70 leaders of the main organizations that promote electronic commerce in Peru gathered at the Innovation Breakfast Ecommerceorganized by the Peruvian Chamber of Electronic Commerce (CAPECE), with the aim of improving the online shopping experience and increasing online trust in the ecosystem.
According to INDECOPI, during 2021 more than 83,739 reports and claims for electronic commerce were registered. Of the total of these, 83% correspond to Lima and the rest come from other regions. The months with the highest incidence were April, July and November, which precisely coincide with the CYBER campaigns.
Using agile methodologies, the executives were divided into eight tables, simulating the entire purchase process carried out by an online consumer to identify the best e-commerce practices at each stage of the purchase funnel:
● Customer Acquisition: Mario Ramos and Rosanne Palhares from Exe, Fabrizio Cano Rodriguez from Digital Media Balance, Jonathan Montoya from Emblue, Yombell Sisniegas from Reech, Jesús Muñoz from Revenue and Gaston Tapia from Don Web.
● Shopping experience: Jesús Pacheco from Ibiza Store, Carmen Salhua from Real Plaza, Gabriela Corcuera and Luisiana Bautista from Topsa, Sandra Figueroa from Leonisa, Luis Felipe Checa from Mercado Libre, Sofía Fernandez from Niubox, Carlos Lizana from Pay U, Rafael Hospina from Kushki, Daniel Vargas and Pedro Ganoza from Mercado Pago, Jhonattan Navarro from Leonisa, Christians Mory from Diners, María Laura Orfanó from Simbel, Alan Gonzales from Oracle, Kevin Yarleque from Futury, Maria Gracia Mendoza from Niubox and Franklin Marcelo from Flexi.
● Delivery experience: Jessica Sanchez from Scharf, Ignasio Correa from Palmas, Alvaro Ugarte from Metrópolis, Duverney Camacho from Urbano, Giacomo Navach from Qayarix, Sophia Chavez from Cabify, Brenda Castillo from Mercado Envios, Anderson Vasquez from Olva Courier, Enrique Mejía from Hermes, Patricia Gonzalez from Orders Now, Stefano Cherubini from Packto, Kevin Yaipen from Ferrerycorp, Norman Poll Quijandría from Nirex, Ronald Farfán from Urbano, Eva Ubia from Hermes, Pamela Soto and Aaron Molina from SimpliRoute and Patricia Altamirano from Real Plaza.
● Retention and loyalty: Tatiana Orbe from Me Voy de Viaje, Juan Miguel Galeas from Galeas Group, Jessica Merino from Atentus, Cynthia Betalleluz Ramos from Tu Cambista, Enrique Martinez from Metroomat and Walter Montero from CX Solution, Diego Castillo from Clear Sales and Erika Dobidenko from Coolbox.
“We are aware that every day thousands of problems are reported in internet sales in the country; However, the companies affiliated with CAPECE have been working to improve the industry and build a true ecosystem where buyers and sellers trust each other. An example of this is this innovation breakfast, where more than 70 leading brands worked side by side on this proposal. which we hope will be very helpful, especially for the new players that join the Ecommerce ecosystem,” said Helmut Cáceda, executive president of the Peruvian Chamber of Electronic Commerce.
Likewise, Cáceda assured that with all the information obtained, a report will be worked on with the best practices in the industry for this new post-pandemic consumer period.
