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September 15, 2024
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Youtubers: new media, old flaws

Youtubers

The promise of streaming and Peruvian YouTubers announced fresh voices, spontaneous interactions, novel topics and angles neglected by traditional media. The reality, however, is far from that. What proliferates in local streaming are insults, youthful cacophony, self-indulgent navel-gazing and fake newsThe topics are the same as those on open television, but seasoned with the rebellious ignorance that only youth can celebrate, like a news segment on Talking nonsense.

Look: Which former presidents expressed their condolences on the death of Alberto Fujimori?

From a distance, streaming reminds us of the promise of blogs back in 2006. Digital logs that were also advertised as the b-side of the mainstream press, but ended up being the footnote to what had already been written. No new ideas or novel angles; just summaries of what was published in the newspapers. And, despite this, traditional media celebrated this new phenomenon that devoured their sales, like someone who buys the rope with which they are going to be hanged.

The “new media” is just a technological change. It is going from the fool with a teleprompter to the fool with streaming. They give the summary of the previous day, echo the TV and add a chongo monse. With the addition of insults, personal attacks and a paradoxically anti-traditional press discourse. ‘Pitucos blancos’, for example, is in charge of glossing all the news on the daily agenda, but permeated under the righteous color scheme. For its hosts, all the country’s problems are explained from a racial perspective, white privilege and discrimination. This is a discourse as reductionist and crude as it is dangerous if one considers that this is what informs young people who will vote for the first time in 2026.

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