Los Angeles United States. Music star Taylor Swift released “Midnights” early Friday and, in less than 24 hours, became the most played album in a single day on Spotify, the music platform announced.
Source: AFP
“And before the clock struck twelve, Taylor Swift broke the record for the most streams in a single day in Spotify history. Congratulations”tweeted the official account of Spotify Friday afternoon.
“midnights”Swift’s tenth album, marks an emotional return to the pop lane.
“How am I so lucky?”the 32-year-old singer-songwriter reacted in Twitter. “How did this happen??!?!”he added.
“[El álbum] is the story of 13 sleepless nights spread throughout my life”Swift explained earlier, also on Twitter.
“I think of ‘Midnights’ as a conceptual work, with these 13 songs creating a complete picture of the intensities of that mystical and crazy hour”.
“’Midnights’ is a mixture of intensity, ups and downs and flows. Life can be dark, starry, cloudy, scary, electric, hot, cold, romantic, or lonely. Just like midnight”he continued.
On Spotify, the American included short videos to comment on what reveals her, and what inspired her in this work that signs her former collaborator, producer Jack Antonoff.
“The first thing that keeps me up at night and inspired me on this album is… self-loathing,” Swift says with a shrug and a smile. Fantasizing about revenge, wondering what could have been, falling in love and falling apart round out the list.
The melodies of “Midnights” lean towards electro-pop, with the use of synthesizers, moving away from the indie-folk vein of their two previous works, “evermore” and “folklore”, which took a grammys to the best album of the year in 2021.
The production has the collaboration of the pop diva King’s woolwho appears in “Snow on the Beach”and includes actress Zoe Kravitz in the credits.
True to form, Swift rewarded her fans, releasing “Midnights” on digital streaming platforms with an expanded version titled “3 am Edition,” which includes seven bonus tracks.
The wait for the album at midnight was such that some fans in the United States, France and the United Kingdom claimed that technical problems prevented them from hearing the long-awaited songs in the first hour of release.
Many angry “Swifties” took to social media in the wee hours to post screenshots of their player error messages: “Something’s wrong. Try again”.
In its first hours, the production was well received by the Anglo-Saxon press.