As the years go by and the preferences and needs of the labor market, as well as society in general and the active workforce, change, aspects such as having a job that can last for years are no longer a priority, since people are looking for a balance between the professional and the personal.
This is corroborated by a study titled ‘Young Talent. Work motivations of Millenials and Generation Z’ from EAE Business School, according to which, new generations of professionals increasingly value a balance between career and personal life, and consider that work is not the center of their lives.
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As explained by its researchers, the report is an x-ray of the professional perceptions and opinions of young Colombians between 18 and 30 years old, who were approached with several questions to know their perception regarding the future and what they hope to obtain from their jobs. .
“The study reveals that salary and a good work environment are two of the most important factors when considering a job. While men give more importance to a good work environment (60%), women put salary first (66%). In contrast, the opportunity to reconcile, which in other countries It is of great relevance, in Colombia it only obtained 2.8% relevance for young people,” they reported.
Youths
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Change in trends
On the other hand, the EAE Business School reported that Colombia has preferences that differentiate it from other countries, since proximity to the workplace, which is one of the most important factors for work comfort, is not of great importance for Colombians, since only 25.6% value living nearby.
“This is due to the mobility habits that the country has, where also For the study, young people are used to traveling long distances in cities,” they explained.
Among the data that draws attention in this report is that despite the pragmatism and desire to focus on their personal time, there is no great concern about accumulating money to retire soon and while in other countries there is a priority on earning to save , invest and retire soon, only 14% of Colombian respondents have it in their mind to accelerate the pace for an early retirement.
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“In Colombia, a large percentage has chosen this path (34.3%). However, when asked if those ventures are still active, only 26% say yes. And although the region has been strengthening in terms of entrepreneurship, unemployment figures continue to be a challenge. In Colombia, 29% of young people are unemployed, many of them in an active search for employment, which has turned to digital,” they noted.
On the other hand, Colombian professionals use professional job search engines – LinkedIn (62%) or other job portals (61%), among which Indeed (39%), Jooble (26%), Infojob (22%) stand out. and Infoempleo (16%) for Colombia; followed by family contacts (42%), reaffirming that social relationships are essential for younger employees.
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Business reputation
The EAE Business School also maintained that for the majority of young people Colombians (91%), the reputation of the company where they want to work is a very relevant factor, and they try to inform themselves about it; 65.29% look for news about the company in traditional news media, while 64.88% do so via social networks.
“This is in addition to variables that are generally relevant, such as salary, good environment and work flexibility. Those under 25 years of age especially value a positive work environment (64.6%), and almost 20% of those under 21 years of age highlight the importance of diversity and inclusion,” the report says.
Finally, although the turnover levels of the new generations have been much criticized, with a strong tendency towards non-conformity, 93% of young people in Colombia want stability and prefer to stay more than two years in a company, which poses a problem. wake-up call for companies looking for work teams more stable ones that should focus on keeping up with the needs of human talent.
