A daily work of Dorian Joaquín Roldán Peña, CEO of AAA Wrestling Worldwide, is to strengthen its creative team, of expert, adventurous and disruptive people who help the sports-entertainment business reach new places with the seriousness it deserves.
He has many projects and from time to time he shares something. It doesn’t speed up. One of them, unique in its kind, it is said, is going to be developed in cancun with a millionaire investment and the objective of entering directly into the world of tourism. There are no further details at the moment.
What he does talk about is the great function that will take place on September 10 at the Hard Rock Riviera Maya Hotel, as part of an alliance under the Ring & Rock concept, which has a third ally: Magnicharter (the so-called tourist airline from Mexico). There is the possibility of buying the complete package for months without interest.
In addition, Dorian is in charge of celebrating the 30th anniversary of AAA, a firm created by his beloved uncle Antonio, and he searches and searches for options to leave a mark.
One was completed during the last Tianguis Turístico, where it signed a collaboration agreement with the Mundo Imperial entertainment and hospitality group. Consequently, before the end of the year they will bring a world-class wrestling show with a Mexican touch to the GNP Arena in Acapulco.
In this approach to tourism, he also highlights that he was invited to hold an exhibition at Punto México during August (which includes coexistence with fighters, sale of products and the possibility of getting up to take a photo in a professional ring).
Punto México is the strategic promotional site that is located on the ground floor of the headquarters of the Ministry of Tourism in Mexico City and is normally used for the states to spread their attractions (each one paying for their production).
In its magical environment, wrestling has motivated artisans to deal with the subject. At the expo you can see, for example: a copper mask or a tree of life with masked people. Also masks and outfits used by the wrestlers, which are the product of an artisan work that is appreciated worldwide.
If you have the opportunity to visit it, you will still find some pieces made by prison inmates from Chihuahua, with whom AAA is already working on an interesting project as part of its social responsibility tasks (there are no further details at the moment).
It is evident that the exhibition is the preamble to make a wrestling museum that does not exist today in the country’s capital and that would become another attraction for tourists, national and international.
By the way, the formal relationship between Lucha Libre AAA Worldwide and the Ministry of Tourism is the product of a license agreement and non-exclusive use of the Pueblos Mágicos and MEXICO brands.
In the last work report of the unit it is mentioned: The alliance was concluded to launch the Fight for the identity of Mexico campaign and promote the natural and cultural heritage of the host destinations, through the channels and media of the allied company, which reach 70 million viewers in 20 countries and have 400 million impacts on social networks.
