The United Nations Organizationthrough its entity specialized in intellectual property WIPO, accepted the request of the peruvian state for the registration of your brands sectoral Cafés from Peru, Cafés from Peru Unique Specialties, Alpaca from Peru, Coffiees from Peru Unique Specialties, Peru Textiles, Peru Xpert, Super Foods Peru and Pisco, spirit of Peru.
”The Peru Brand has been in force for 10 years and in this time it has allowed to unite around its identity, a valuable legacy that summarizes the richness of its ancient history and a present full of enthusiasm and progress that the world recognizes and values as a powerful distinctive sign,” said Roberto Sánchez, Minister of Foreign Trade and Tourism.
”Deepening in the global legal recognition of sectoral brands represents the valuation of Peruvian products, the work of men and women who from Peruvian companies and the State strive to provide products of unique quality that the global user can identify as typical of Peru…”.
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Amora Carbajal, Executive President of Promperú, a Mincetur entity that is in charge of safeguarding the country brand and sectoral brands, said: “This global step of incorporation in the WIPO legal registry of Peruvian sectoral brands will allow adequate protection against any unauthorized use by third parties.
We have already had a positive experience where the Peru Brand was defended, winning in a lawsuit that protected the use of our country identity against the use and appropriation that a third party tried to use without authorization.”
The Peru Brand throughout these years has become an essential part of national pride, being the main Peruvian distinctive in all the important moments that represent us, both locally and internationally.
With this support from the World Intellectual Property Organization, PROMPERÚ invites those interested to be part of the licensee program of the Peru Brand and the sectoral brands, entering HERE requesting more information through an email to [email protected].
The Peru Brand and the sectoral brands now have a specific weight in international jurisprudence, it is important to say that these elements develop in the public a concept known as Lovemark, which allows their adherence to be valued, generating an important added value to the products and services that they apply it with the proper authorization.
