Interviewed after appearing before the Political Coordination Board of the Chamber of Deputies in San Lázaro, Ebrard assured that the 2026 FIFA World Cup will be – for the third time – an opportunity to show several countries Mexico’s potential for business and investment.
“The Soccer World Cup is an event that positions our country with an audience that is very difficult to achieve in any other way. I would say that it is the event that has the most impact globally. So, for us it is the highest priority,” he said.
The official recalled that, in addition, the 2026 FIFA Cup will connect with new audiences and generations, which opens another window of opportunity for companies seeking to invest in different sectors focused on ages that did not have references from past similar sporting events.
“We had the 1970 (World Cup), which was Mexico’s emergence throughout the world, in addition to the Olympics. Then we had 1986, it was another generation. The current generation does not have many references in Mexico, they will have them with the World Cup. So imagine the size of the opportunity that Mexico has there,” he explained.
The Secretary of Economy said that to enhance business opportunities in Mexico, the federal government will seek to project a positive image of the country in different areas, something that he assured is already being worked on.
According to figures from the federal government itself, more than five million foreign tourists are expected to arrive at the three Mexican World Cup venues: Mexico City, Jalisco and Nuevo León, which will leave an economic impact of more than 3 billion dollars, mainly in the lodging, food, beverage, land and air transportation sectors, among others.
13 official matches will be played in Mexico. In addition to hosting the opening ceremony, Mexico City will host five games at the Azteca Stadium, four at the Akron Stadium in Zapopan, Jalisco, and another four at the BBVA Stadium in Guadalupe, Nuevo León.
